'Branding'

The Big Idea: Top Tier Terminals

Daily Signals

The Big Idea: Top Tier Terminals

While airlines have been busy amplifying their first-class offerings to attract wealthy fliers, this year saw the creation of luxury flying experie...
Luxury : Travel : Air Travel
​Why Educated Eating is the next wellness frontier

Daily Signals

​Why Educated Eating is the next wellness frontier

Cesena – A panel discussion at the Global Wellness Summit emphasised nutrition’s growing importance in the wellness sphere, and how the industr...
Food
The world’s first collagen clothing collection

Daily Signals

The world’s first collagen clothing collection

Seattle – Technical sportswear brand Buki has released a range of clothing infused with collagen.
Apparel : Fashion
ASOS launches a new Generation-Z focused brand

Daily Signals

ASOS launches a new Generation-Z focused brand

The new label, Collusion, is aimed at consumers who are coming of age and will be built around the twin pillars of gender fluidity and affordability.
Fashion : Retail : Gender Fluidity
Thought-starter: How is Made in America changing the luxury market?

Daily Signals

Thought-starter: How is Made in America changing the luxury market?

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America claims are c...
Luxury : Retail
Thought-starter: How does running stimulate the mind?

Daily Signals

Thought-starter: How does running stimulate the mind?

As consumers look for ways to engage their body and mind beyond the yoga mat, creative researcher Jessica Smith looks at the brands re-evaluating t...
Wellness : Fitness : Technology
Thought-starter: Why peer-to-peer lending is the future of interiors

Daily Signals

Thought-starter: Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.
Retail : Sharing Economy : Furniture
Uber celebrates real people behind the wheel

Daily Signals

Uber celebrates real people behind the wheel

The ride-sharing company has collaborated with American director Spike Lee on a series of films that explore the real lives of Uber drivers living ...
Auto : Gig Economy : Work
Thought-starter: Why is this Nordic brand banking on ‘not chocolate’?

Daily Signals

Thought-starter: Why is this Nordic brand banking on ‘not chocolate’?

Kaakao bars are sweetened with date powder instead of sugar and therefore cannot be called chocolate. We spoke to their creator Stephanie Seege abo...
Food : Product Innovation : Indulgence
Pandora factory unites AI and sustainability

Daily Signals

Pandora factory unites AI and sustainability

Bangkok – Jewellery manufacturer Pandora has opened a new crafting facility that uses technology to enhance productivity, while also creating a mor...
Jewellery : Sustainability : Pandora
How private aviation is broadening its appeal

Big Ideas

How private aviation is broadening its appeal

No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel : Luxury : Retail
Lessons in Manhood

Micro Trends

Lessons in Manhood

A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...
New Masculinity : Media : Wellness
Dennis Grishin on how to make DNA-gathering more trustworthy

Big Ideas

Dennis Grishin on how to make DNA-gathering more trustworthy

The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consu...
Health : Health & Wellness : Wellness
Pricing Strategies: Part 2

Markets

Pricing Strategies: Part 2

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail : Fashion : Food
How technology is transforming the luxury car-buying process

Big Ideas

How technology is transforming the luxury car-buying process

Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.
Luxury : Automotive : Technology
Uber offers parents safe rides for their teens at a premium price

Daily Signals

Uber offers parents safe rides for their teens at a premium price

US – The Family Profile enables multiple riders to share the same payment method.
Sharing Economy : Technology : Auto
New ad for Criminal Case Pacific Bay targets female gamers

Daily Signals

New ad for Criminal Case Pacific Bay targets female gamers

France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital : Gaming : Culture
A new banking tool helps consumers to shop ethically

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance : Banking : Sustainability
Burger talk

Daily Signals

Burger talk

US – Burger King’s latest advert was designed to fool your Google Home device.
Burger King : Smart Homes : Neo-Kinship
Androids’ dream of stealth marketing

Daily Signals

Androids’ dream of stealth marketing

Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.
AMD : Artificial Intelligence : Neo-kinship
Carl Bresnahan: Intaglow

Viewpoints

Carl Bresnahan: Intaglow

Why holograms are the future of phygital retail.
Intaglow : Phygital Retail : Hologram
Deciding factor

Big Ideas

Deciding factor

US – A new study aims to highlight new behaviour in travel and hospitality.
Travel : The Sharing Economy : Sullivan
Talk to me

Big Ideas

Talk to me

Global – Duolingo is using artificial intelligence (AI) chatbots to help students master new languages faster.
Duolingo : The Learning Economy : Chat Bots
Ideation ground

Big Ideas

Ideation ground

New York – IBM’s consultancy and accelerator reflects the company’s growing investment in education.
IBM : Education : New York
Small-scale showrooms

Big Ideas

Small-scale showrooms

Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.
Tesla : Nordstrom :  Showroom
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