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Big Ideas
How private aviation is broadening its appeal
No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel
:
Luxury
:
Retail
Micro Trends
Lessons in Manhood
A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...
New Masculinity
:
Media
:
Wellness
Big Ideas
Dennis Grishin on how to make DNA-gathering more trustworthy
The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consu...
Health
:
Health & Wellness
:
Wellness
Markets
Pricing Strategies: Part 2
Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail
:
Fashion
:
Food
Big Ideas
How technology is transforming the luxury car-buying process
Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.
Luxury
:
Automotive
:
Technology
Daily Signals
Uber offers parents safe rides for their teens at a premium price
US – The Family Profile enables multiple riders to share the same payment method.
Sharing Economy
:
Technology
:
Auto
Daily Signals
New ad for Criminal Case Pacific Bay targets female gamers
France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital
:
Gaming
:
Culture
Big Ideas
A new banking tool helps consumers to shop ethically
US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance
:
Banking
:
Sustainability
Daily Signals
Burger talk
US – Burger King’s latest advert was designed to fool your Google Home device.
Burger King
:
Smart Homes
:
Neo-Kinship
Daily Signals
Androids’ dream of stealth marketing
Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.
AMD
:
Artificial Intelligence
:
Neo-kinship
Viewpoints
Carl Bresnahan: Intaglow
Why holograms are the future of phygital retail.
Intaglow
:
Phygital Retail
:
Hologram
Big Ideas
Deciding factor
US – A new study aims to highlight new behaviour in travel and hospitality.
Travel
:
The Sharing Economy
:
Sullivan
Big Ideas
Talk to me
Global – Duolingo is using artificial intelligence (AI) chatbots to help students master new languages faster.
Duolingo
:
The Learning Economy
:
Chat Bots
Big Ideas
Ideation ground
New York – IBM’s consultancy and accelerator reflects the company’s growing investment in education.
IBM
:
Education
:
New York
Big Ideas
Small-scale showrooms
Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.
Tesla
:
Nordstrom
:
Showroom
Daily Signals
Preview: Virtual Empathy
Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.
Virtual Reality
:
Gen Viz
:
E-motional Economy
Daily Signals
Sexercise workout
Quebec, Canada – Pornography site Pornhub has released its own sexercise workout app.
The XXX Factor
:
Sex
:
Fitness
Big Ideas
Fast-paced film
Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.
Shield 5
:
Instagram
:
Anthony Wilcox
Big Ideas
Serious streaming
Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.
Periscope
:
Live Streaming
:
Social Media
Viewpoints
Mark Sear: Big and fast data
Mark Sear, EMC Corporation’s chief technology officer, talks relevance and healthcare tech.
Big Data
:
Healthcare Tech
:
Boomers
Big Ideas
Multisensory marketing
US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing
:
Advertising Futures
:
Sensory Splurge
Big Ideas
Growth market
London – Sales of goods across the UK luxury sector could almost double by 2019, a new study predicts.
British Luxury
:
Frontier Economics
:
The Luxury Matrix
Big Ideas
Easy rider
Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.
Tesla Motors
:
Version 7
:
Autonomous Vehicles
Big Ideas
Better beacons
Global – Beacon technology is proving a tough nut to crack, but Facebook may have the answer with Place Tips.
Facebook
:
Place Tips
:
Beacon
Big Ideas
Zero-energy coffee
UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.
Energetic Architecture
:
Zero-energy
:
Costa
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