'Branding'

Preview: Virtual Empathy

Daily Signals

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.
Virtual Reality : Gen Viz : E-motional Economy
Sexercise workout

Daily Signals

Sexercise workout

Quebec, Canada – Pornography site Pornhub has released its own sexercise workout app.
The XXX Factor : Sex : Fitness
Fast-paced film

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.
Shield 5 : Instagram : Anthony Wilcox
Serious streaming

Big Ideas

Serious streaming

Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.
Periscope : Live Streaming : Social Media
Mark Sear: Big and fast data

Viewpoints

Mark Sear: Big and fast data

Mark Sear, EMC Corporation’s chief technology officer, talks relevance and healthcare tech.
Big Data : Healthcare Tech : Boomers
Multisensory marketing

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing : Advertising Futures : Sensory Splurge
Growth market

Big Ideas

Growth market

London – Sales of goods across the UK luxury sector could almost double by 2019, a new study predicts.
British Luxury : Frontier Economics : The Luxury Matrix
Easy rider

Big Ideas

Easy rider

Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.
Tesla Motors : Version 7 : Autonomous Vehicles
Better beacons

Big Ideas

Better beacons

Global – Beacon technology is proving a tough nut to crack, but Facebook may have the answer with Place Tips.
Facebook : Place Tips : Beacon
Zero-energy coffee

Big Ideas

Zero-energy coffee

UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.
Energetic Architecture : Zero-energy : Costa
Interstellar sniffing

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.
Givaudan : Perfumers : Rosetta Mission
The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

Viewpoints

The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

In our final webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents The New Value Economy, an exploration of ...
Sharing Economy : Value : Reputation
Ace Hotel invites authors to take up residency for letter series

Big Ideas

Ace Hotel invites authors to take up residency for letter series

Ace Hotel has launched Dear Reader, a micro-residency for 12 writers who will pen a series of open letters to guests.
Ace Hotel : Dear Reader : Art-spitality
Adidas app turns trainers into a photo canvas

Big Ideas

Adidas app turns trainers into a photo canvas

Adidas customers will soon be able to create trainers emblazoned with their favourite photos.
Adidas : Personalisation : Trainers
Post-it teams up with Evernote for a digital boost

Big Ideas

Post-it teams up with Evernote for a digital boost

Post-it is at SXSW showcasing its partnership with Evernote
Evernote : Evernote Post-it Notes : SXSW Interactive
Danone takes a spoonful of Greek yoghurt sales

Big Ideas

Danone takes a spoonful of Greek yoghurt sales

Danone takes a spoonful of Greek yoghurt sales
America : USA : US
Tesco offers in-store fitness with Xercise4Less

Big Ideas

Tesco offers in-store fitness with Xercise4Less

Tesco offers in-store fitness with Xercise4Less
Recession : Budget Fitness : Zumba
Shanghai Motor Show 2013 Review

Big Ideas

Shanghai Motor Show 2013 Review

China overtook the US as the world’s largest vehicle market five years ago. In another five years it is set to become the biggest luxury car market...
Nissan : Mobiility : Motoring
Marriott plans European hotels for Millennials

Big Ideas

Marriott plans European hotels for Millennials

Berlin – Hotel chain Marriott and Inter Hospitality, a subsidiary of Inter Ikea Group, have announced plans to open a chain of budget hotels throug...
Hotel : Marriott : Moxy
Topshop wishes Chinese a prosperous new year

Big Ideas

Topshop wishes Chinese a prosperous new year

Topshop wishes Chinese a prosperous new year
Chinese New Year : Topshop : Advertising
Thierry Mugler unveils The Source perfume refills

Big Ideas

Thierry Mugler unveils The Source perfume refills

Thierry Mugler unveils The Source perfume refills
Fragrance : Sustainability : Luxury
Austria’s farmers pour scorn on milking craze

Big Ideas

Austria’s farmers pour scorn on milking craze

Austria’s farmers pour scorn on milking craze
Austria : Milk : Viral Video
French wineries appeal to Chinese tourists

Big Ideas

French wineries appeal to Chinese tourists

French wineries appeal to Chinese tourists
Chinese : French : Wine
Oil wealth fuels demand for new malls in Iraq

Big Ideas

Oil wealth fuels demand for new malls in Iraq

Oil wealth fuels demand for new malls in Iraq
Baghdad : Shopping : Malls
Virgin treats customers to a first-class tour

Big Ideas

Virgin treats customers to a first-class tour

Virgin treats customers to a first-class tour
Virgin Atlantic : First Class : Planeview
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