'Branding'

Starbucks expansion plans are brewing in India

Big Ideas

Starbucks expansion plans are brewing in India

Starbucks expansion plans are brewing in India
Starbucks : India : JV
Chinese consumers turn to peer reviews online

Big Ideas

Chinese consumers turn to peer reviews online

Chinese consumers turn to peer reviews online
Websites : Emerging Markets : Boston Consulting Group
The best of 2011: The top three retail Seeds of the year

Daily Signals

The best of 2011: The top three retail Seeds of the year

The best of 2011: The top three retail Seeds of the year
London : Seeds Of The Year : Vogue
Tesco branches out into beauty salon market

Big Ideas

Tesco branches out into beauty salon market

Tesco branches out into beauty salon market
Spa : Regis : Tesco
Ningbo offers rich prospects in luxury sector

Big Ideas

Ningbo offers rich prospects in luxury sector

Ningbo offers rich prospects in luxury sector
China : Hexun : He Yi Avenue
Fujifilm adds a different complexion in China

Big Ideas

Fujifilm adds a different complexion in China

Fujifilm adds a different complexion in China
Skincare : Digital : Skin
Australians admit to bargain hunting

Big Ideas

Australians admit to bargain hunting

Australians admit to bargain hunting
Shopping : Switching : Hunters
China’s wealth could open doors for Harrods

Big Ideas

China’s wealth could open doors for Harrods

China’s wealth could open doors for Harrods
Shanghai : China : Harrods
Product promotions useless for many French consumers

Big Ideas

Product promotions useless for many French consumers

Product promotions useless for many French consumers
France : Paris : Carrefour
Shoe-in: Dutch flagship makes art of footwear

Daily Signals

Shoe-in: Dutch flagship makes art of footwear

Shoe-in: Dutch flagship makes art of footwear
United Nude : Galahad Clark : Backlit
Digital Architects

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail : Communities
Phoneless focus

Viewpoints

Phoneless focus

Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
Workplace : Apps : Technology
Lyne Zein on luxury for the gender-fluid consumer

Viewpoints

Lyne Zein on luxury for the gender-fluid consumer

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...
Luxury : Youth : Retail
Atolla Skin Lab on scaling personalisation in skincare products

Big Ideas

Atolla Skin Lab on scaling personalisation in skincare products

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.
Beauty : Technology : Customisation
Save our Artisans

Micro Trends

Save our Artisans

On a snowy December night at Scotland’s Linlithgow Palace, model Stella Tennant swept onto the runway of Chanel’s pre-fall 2013 show in a tartan co...
Artisan : Artisanal : Heritage
Synaesthetic Selling Update

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...
Synaesthesia : Senses : Experience
Collaborative Selling

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...
Collaboration : We Commerce : Participatory
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
Men’s Luxury Retail

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China : Japan : Valentino
The EUX Factor

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...
Retail : Technology : Design
Mimicking youth culture and imagining a hyperloop for delivery

Daily Signals

Mimicking youth culture and imagining a hyperloop for delivery

Streetwear Maple’s meme-filled campaign, Foster + Partners envisions a cargo-carrying hyperloop system, Eden Mill pioneers whisky innovation.
Fashion : Food : Drinks
Gucci campaign harks back to the Parisian student uprising, PepsiCo tackles sugar tax

Daily Signals

Gucci campaign harks back to the Parisian student uprising, PepsiCo tackles sugar tax

WeCounterHate campaign tackles Twitter hate, Gucci talks to youth culture, Amazon India launches own brand beauty, people unsure of natural food cl...
Drink : Beauty : Food
The Future of Haircare

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty : Digital : Haircare
Designing for Extinction

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability : Design : Technology
Coffee: The New Wellness Ingredient?

Viewpoints

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.
Drink : Coffee : Lifestyle
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