'Branding'

Back Market discourages users from upgrading technology

Daily Signals

Back Market discourages users from upgrading technology

Back Market, a refurbished tech marketplace, is tackling the issue of technological waste by encouraging users to question whether they need to upg...
Technology : Society : Sustainability
Speedo is making swimming more equitable

Daily Signals

Speedo is making swimming more equitable

Swimwear brand Speedo is taking steps to make swimming more accessible, through its Swim United initiative.
Sports & Leisure : Society : Health & Wellness
Betr rethinks the identity and delivery of medicine

Daily Signals

Betr rethinks the identity and delivery of medicine

Betr is a new healthcare provider offering a direct-to-consumer (DTC) alternative to traditional over-the-counter medicine.
Health & Wellness : Healthcare : Medication
Global Luxury Market 2017: Part 2

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury : Fashion : Advertising
Shared by design

Viewpoints

Shared by design

As the sharing economy transforms the division between private and public space, designers face an epoch-defining challenge.
Airbnb : The Sharing Economy : Collaborative Consumption
Work towards wellness

Daily Signals

Work towards wellness

New York – Primary is a new shared office space that is designed to promote wellness in the workplace.
Primary : Workplace Rhythms : Dig Inn
Millennial make-up

Big Ideas

Millennial make-up

New York – Estée Lauder is setting its sights on Millennials and teenagers with its beauty line The Estée Edit.
Estée Lauder : Skincare : Make-up
Analogue renaissance

Daily Signals

Analogue renaissance

Tokyo – CD packaging by design studio Spread uses an industrial aesthetic to comment on the format’s resurgence. 
Spread Studio : CD : Analogue
Site gives panoramic shoppable view of boutiques

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.
Department Stores : Boutiques : Phy-gital
Rip and repair: Denim brand opens recycling store

Daily Signals

Rip and repair: Denim brand opens recycling store

London – Swedish denim brand Nudie Jeans has opened a concept store that encourages customers to bring their old jeans back for repair.
Organic : More Sustainable : Return Worn Out
Thinking Positive

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...
Language : Cosmetics : Advertising
Inside knowledge: Droog opens brand apartments

Daily Signals

Inside knowledge: Droog opens brand apartments

Inside knowledge: Droog opens brand apartments
Droog : Travel : Millennials
Trad-Modern

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents : Typography : Nostalgic
Culture club: Retailer goes glocal with arts hub

Daily Signals

Culture club: Retailer goes glocal with arts hub

Culture club: Retailer goes glocal with arts hub
London : Aubin & Wills : Sarah Holme
Urban Chinese consumers will be flying high in the next three months

Big Ideas

Urban Chinese consumers will be flying high in the next three months

Urban Chinese consumers will be flying high in the next three months
China : Shangri-La : Royal Monceau
China to grow to number-one luxury market

Big Ideas

China to grow to number-one luxury market

China to grow to number-one luxury market
China : Japan : Shanghai
Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral : E-commerce : Social Networks
China’s New Emerging Affluents

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes : Migration : Microblogging
Flat Age Beauty Market

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty : Advertising : The Flat Age Society
IHT Luxury Conference 2012- Overview

Big Ideas

IHT Luxury Conference 2012- Overview

Rome – The promise of Africa as a producer and consumer of luxury goods is now a reality, according to fashion designers and business leaders ...
Louis Vuitton : Ethical Luxury : Kim Jones
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Health Goth

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes. 
Subculture : Activewear : Goth
Co-opetition

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...
Cooperation : Competition : Common
It’s time to wake up to the metaverse mall

Viewpoints

It’s time to wake up to the metaverse mall

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their own virtual ...
Retail : Technology : Gaming
New beauty origins

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty : Health And Wellness : Ingredients
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