'Branding'

Thinking Positive

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...
Language : Cosmetics : Advertising
Inside knowledge: Droog opens brand apartments

Daily Signals

Inside knowledge: Droog opens brand apartments

Inside knowledge: Droog opens brand apartments
Droog : Travel : Millennials
Trad-Modern

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents : Typography : Nostalgic
Culture club: Retailer goes glocal with arts hub

Daily Signals

Culture club: Retailer goes glocal with arts hub

Culture club: Retailer goes glocal with arts hub
London : Aubin & Wills : Sarah Holme
Urban Chinese consumers will be flying high in the next three months

Big Ideas

Urban Chinese consumers will be flying high in the next three months

Urban Chinese consumers will be flying high in the next three months
China : Shangri-La : Royal Monceau
China to grow to number-one luxury market

Big Ideas

China to grow to number-one luxury market

China to grow to number-one luxury market
China : Japan : Shanghai
Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral : E-commerce : Social Networks
Future Airport Commerce

Viewpoints

Future Airport Commerce

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer journey.
Airports : Commerce : Retail
Travel-proofing Beauty and Wellness Rituals

Viewpoints

Travel-proofing Beauty and Wellness Rituals

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.
Beauty : Travel & Hospitality : Luxury
Honouring individuality and crafted coffee delivered to your door

Daily Signals

Honouring individuality and crafted coffee delivered to your door

Missguided embraces skin conditions, Trade delivers roasted coffee to at-home drinkers, Sephora regulates clean beauty.
Beauty : Drinks : Travel
Vietnam becomes a luxury focal point and Viagra is now prescription-free

Daily Signals

Vietnam becomes a luxury focal point and Viagra is now prescription-free

The growth of Vietnamese luxury retail, Uber works with healthcare organisations, Boots helps men with erectile dysfunction.
Luxury : Beauty : Wellness
Social Media Market

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media : Facebook : Instagram
Mavant-Garde

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...
Avant-garde : Masstige : Design
China’s New Emerging Affluents

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes : Migration : Microblogging
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Flat Age Beauty Market

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty : Advertising : The Flat Age Society
IHT Luxury Conference 2012- Overview

Big Ideas

IHT Luxury Conference 2012- Overview

Rome – The promise of Africa as a producer and consumer of luxury goods is now a reality, according to fashion designers and business leaders ...
Louis Vuitton : Ethical Luxury : Kim Jones
Health Goth

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes. 
Subculture : Activewear : Goth
Co-opetition

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...
Cooperation : Competition : Common
It’s time to wake up to the metaverse mall

Viewpoints

It’s time to wake up to the metaverse mall

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their own virtual ...
Retail : Technology : Gaming
New beauty origins

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty : Health And Wellness : Ingredients
Future Forecast: Luxury in 2018

Daily Signals

Future Forecast: Luxury in 2018

High-end brands will use cryptocurrency to engender deeper trust, and offset the e-luxe boom by diversifying their portfolio of offline experiences.
Luxury : Finance : Auto
DECODED Fashion 2014

Big Ideas

DECODED Fashion 2014

The DECODED Fashion Summit combined a fashion technology hackathon with a retail summit that examined current trends in digital commerce. 
Decoded : All Saints : Hackathon
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
How to remix the wellness model for Gen Z

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.
Health : Wellness : Media
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