'Branding'

Stat: Young US women feel failed by sex education

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Stat: Young US women feel failed by sex education

In the US, many young women feel that their sex education experiences failed them, resulting in knowledge gaps about their sexual health.
Wellness : Society : Health
Diesel goes back to basics with ‘evergreen’ denim

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Diesel goes back to basics with ‘evergreen’ denim

As part of its latest sustainability efforts, fashion brand Diesel is unveiling a traceable collection of denim basics to promote long-term wear.
Fashion : Sustainability : Technology
Gay Times hands the reins to Gen Z

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Gay Times hands the reins to Gen Z

Gay Times has recruited a group of young queer creatives to create content for its newly launched TikTok channel.
Media : Youth : Intersectionality
Science-backed beauty packaging inspired by nutrition labels

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Science-backed beauty packaging inspired by nutrition labels

Skincare brand Codex Beauty is including an ‘efficacy panel’ on its products to empower consumers through quantifiable data around product purpose ...
Beauty : Packaging : Information
Foodpanda upskills its riders via e-learning

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Foodpanda upskills its riders via e-learning

Food delivery service Foodpanda is supporting its drivers in upgrading their skills through a new e-learning initiative.
Food And Drink : Retail : Food Delivery Services
Pleasure Finder facilitates virtual conversations about sex

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Pleasure Finder facilitates virtual conversations about sex

Sexual health brand MysteryVibe has unveiled sexual wellness advice that is available through Google’s voice assistant.
Health : Wellness : Sexual Wellbeing
Stat: Cheese still tempts Britain’s new vegans

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Stat: Cheese still tempts Britain’s new vegans

With many Britons taking part in Veganuary this year, most consider cheese as the food item they would miss the most if switching to a fully vegan ...
Food : Dairy : Vegan
A self-tan serum that acts as a Botox alternative

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A self-tan serum that acts as a Botox alternative

Self-tanning brand Skinny Tan's new Notox Beauty Elixir features natural wrinkle-fighting ingredients designed to offer an alternative to Botox.
Beauty : Wellness : Cosmetics
The Campaign: Wild Detectives’ bookshop tourism

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The Campaign: Wild Detectives’ bookshop tourism

While travel operators faced uncertainty in planning campaigns, Wild Detectives positioned its Texas bookstore as a travel agency.
Retail : Travel : Hospitality
Stat: India’s beauty sector is gender-inclusive

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Stat: India’s beauty sector is gender-inclusive

According to the Connected Beauty Consumer report by Google, WPP and Kantar, there are no gender discrepancies between Indian consumers when it com...
Beauty : Retail : Digital
Foot Locker’s multi-city celebration of basketball

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Foot Locker’s multi-city celebration of basketball

Foot Locker has launched a community programme to elevate local basketball infrastructure in key cities.
Retail : Apparel : Community
Tropical wheat beer gets a mustard kick

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Tropical wheat beer gets a mustard kick

Oskar Blues Brewery has partnered with French’s to launch a mustard-flavoured tropical wheat beer.
Drinks : Beer : New Flavours
Stat: Americans want more sustainable luxury

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Stat: Americans want more sustainable luxury

A study by Lexus has revealed that most Americans have high expectations when it comes to environmentally friendly manufacturing practices.
Luxury : Sustainability : Material Innovation
Surface Deep is an acid peel deodorant

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Surface Deep is an acid peel deodorant

Surface Deep is redefining traditional antiperspirants and launching acid peel pads for armpits.
Beauty : Natural : Health
The Trend: Home Eatertainment

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The Trend: Home Eatertainment

At a time when meal delivery is replacing traditional table service and disrupting grocery retail, our Home Eatertainment macrotrend explored how e...
Food : Drinks : Entertainment
Stat: Boomer women feel ignored by the beauty industry

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Stat: Boomer women feel ignored by the beauty industry

A survey by AARP shows that 89% of women say beauty and personal grooming are at least somewhat important to them.
Beauty : Baby Boomers : Make-up
Facebook is paying users for wellbeing surveys

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Facebook is paying users for wellbeing surveys

Facebook Viewpoints is a new market research app to improve the social network’s portfolio of products.
Media : Technology : Wellness
This hotel room encourages IRL interactions

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This hotel room encourages IRL interactions

Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.
Travel : Hospitality : Friendship
Google and Stella McCartney help brands to measure their impact

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Google and Stella McCartney help brands to measure their impact

The tech giant and sustainable fashion powerhouse are joining forces on an experimental data-crunching project analysing the impact of cotton and v...
Fashion : Sustainability : Technology
Club404 is Lil Miquela’s own fashion line

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Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.
Fashion : Avatar Influencers : Retail
The Macrotrend: Resilience Culture

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The Macrotrend: Resilience Culture

Launched in March, our macrotrend Resilience Culture examines why it’s time to break free from the rise of populism, comfort zones and safe spaces.
Resilience Culture : Wellness : Society
Stat: Men’s grooming booms in India

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Stat: Men’s grooming booms in India

The average Indian man spends 42 minutes grooming per day.
Male Market : New Masculinity : Advertising
Stat: Adaptive apparel represents untapped opportunities

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Stat: Adaptive apparel represents untapped opportunities

Adaptive apparel, which encompasses clothing and footwear designed to meet the needs of consumers with disabilities or health conditions, is a grow...
Fashion : Inclusivity : Design
Toyota is gamifying the car subscription model

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Toyota is gamifying the car subscription model

Kinto is a new car subscription service by Toyota that rewards its customers for safe driving.
Auto : Mobility : Luxury
Stat: Sexiness is still in fashion for luxury consumers

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Stat: Sexiness is still in fashion for luxury consumers

Sexiness is now one of the key markers of luxury for consumers, according to Ernst & Young’s Luxury and Cosmetics Financial Factbook 2018.
Luxury : Culture : Uneasy Affluence
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