'Branding'

Stat: UK consumers unmoved by branded NFTs

News

Stat: UK consumers unmoved by branded NFTs

While brands across sectors have been rushing to create non-fungible tokens (NFTs), many consumers are not yet convinced by branded NFTs.
Stat : Statistic : Stats
Podcast: Ozlem Tuskan on Resilience, Agility and The Power of Soft Skills

Podcasts

Podcast: Ozlem Tuskan on Resilience, Agility and The Power of Soft Skills

Martin Raymond talks resilience, agility and the power of soft skills to Ozlem Tuskan, founder of the conscious female coaching and entrepreneur ac...
Podcast : Ozlem Tuskan : Resilience
What exactly do consumers see in clear drinks?

Viewpoints

What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Clear Drinks : Coca Cola
Could porn make tv less sex-phobic?

Viewpoints

Could porn make tv less sex-phobic?

An extraordinary new kind of television, merging porn and fiction, could change how we perceive sex on tv.
Media : Culture : Digital
Do we need to move beyond gendered sex toys?

Viewpoints

Do we need to move beyond gendered sex toys?

Why the feminisation of the industry risks alienating Generation Z consumers.
Gender Neutral : Female Sexual Health : Wellness
Eco-merchandise

News

Eco-merchandise

Global – Christopher Kane has created an eco-conscious fashion collection to coincide with the launch of Disney’s Beauty and the Beast film.
Disney : Christopher Kane : Sustainability
Gucci focuses on retail partnerships in US

Big Ideas

Gucci focuses on retail partnerships in US

Gucci focuses on retail partnerships in US
Fashion : Gucci : Saks Fifth Avenue
Shanghai Motor Show Preview 2011

Big Ideas

Shanghai Motor Show Preview 2011

Promising more exhibitors, space and global launches than ever before – including the new Volkswagen Beetle and concepts from Mercedes and BMW – th...
China : Beetle : Motorshow
Mood Retail

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods. 
Uniqlo : Mood : Bentley
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
City brands need to work harder at their image

Big Ideas

City brands need to work harder at their image

City brands need to work harder at their image
Cities : Brands : Personality
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Today’s headlines, including Barneys moving to engage a younger demographic

News

Today’s headlines, including Barneys moving to engage a younger demographic

In today’s daily digest: Video game Football Manger promotes inclusivity, Harrods expands its home offer and more.
Luxury : Media : Retail
Room Service Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Hotel Retail : Room Service : Millennial Mindset
Piercing Pioneers

Micro Trends

Piercing Pioneers

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their identity.
Retail : Youth : DTC
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
Scott Galloway : Mobile luxury for New Millennials

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials. 
L2 : Scott Galloway : New Millennials
Claire’s launches beauty brand C by Claire’s

News

Claire’s launches beauty brand C by Claire’s

Fashion and accessories retailer Claire’s is expanding its beauty footprint with C by Claire’s, a new line designed for Gen Zalpha.
Youth : Beauty : Retail
Rewear Chair puts a stylish spin on sustainable laundry habits

News

Rewear Chair puts a stylish spin on sustainable laundry habits

Uncommon Creative Studio has introduced a sustainable design innovation with its Rewear Chair.
Fashion : Sustainability : Design
Bottega Veneta appoints director of craft and heritage

News

Bottega Veneta appoints director of craft and heritage

Luxury fashion house Bottega Veneta is strengthening its dedication to craftsmanship by appointing Barbara Zanin to the newly created role of direc...
Luxury : Workplace : Craft
The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...
Fashion : Sustainability : Society
Can AI twins create more opportunities for models?

News

Can AI twins create more opportunities for models?

British model Alexsandrah has created a virtual, AI-generated version of herself in the hope that her digital twin will help to secure her future i...
Fashion : Pop-culture & Media : Technology
Nivea-Kao rolls out sweat-care for the neck in Japan

News

Nivea-Kao rolls out sweat-care for the neck in Japan

Nivea-Kao’s 8x4 brand is addressing the overlooked concern of neck sweat with the launch of a functional sweat-care product specifically targeting ...
Beauty : Health : Wellness
Meet Obayaty, the unapologetically masculine beauty brand

News

Meet Obayaty, the unapologetically masculine beauty brand

Make-up by men for men – that’s the promise of newly founded beauty brand Obayaty.
Beauty : Men's Health : Retail
Shiseido to unveil its first Shiseido Beauty Wellness range

News

Shiseido to unveil its first Shiseido Beauty Wellness range

Beauty giant Shiseido is expanding its horizons with the launch of Shiseido Beauty Wellness (SBW), signalling its move into the wellness sector.
Health : Wellness : Beauty
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