'virtual reality'

Why audio is the future of virtual reality

Viewpoints

Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.
Technology : Gaming : Entertainment
Hennessy brings its cognac-making history to life in virtual reality

Daily Signals

Hennessy brings its cognac-making history to life in virtual reality

Hennessy has opened an exhibition in its home town of Cognac, revisiting the Maison’s rich heritage with a little help from virtual reality technol...
Luxury : Food & Drink : Technology
H&M uses AR to capture a new virtual reality

Big Ideas

H&M uses AR to capture a new virtual reality

H&M uses AR to capture a new virtual reality
H&M : Augmented Reality : GoldRun
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Dark Tourism Market

Markets

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and re...
Travel & Hospitality : Dark Tourism : Historical Events
Future Five 2026: Future Spaces

Micro Trends

Future Five 2026: Future Spaces

As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces : Retail : Technology
AI Jewellery Market

Markets

AI Jewellery Market

The jewellery category is offering lessons for the luxury sector, with AI enabling innovative design, enhancing emotional connection through person...
AI : Jewellery : Design
The Great Beauty Blur

Macro Trends

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty : Health & Wellness : Technology
Optimised Odysseys

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality : Technology : Sports & Leisure
The Download: Fashion Month Spring/Summer 2026

Big Ideas

The Download: Fashion Month Spring/Summer 2026

From short films to treasure hunts – everything new and notable from the spring/summer 2026 fashion month in one easy download.
Fashion : Technology : Design
Virtually real

Big Ideas

Virtually real

Menlo Park, California – Oculus is developing unique, personalised avatars ready for when social and virtual reality combine.
Oculus Rift : Facebook : Communication
Reality check: Adidas launches augmented reality trainers

Daily Signals

Reality check: Adidas launches augmented reality trainers

Reality check: Adidas launches augmented reality trainers
Trainers : Webcam : Adidas
Royal Lancaster Hotel offers mixed-reality events

Daily Signals

Royal Lancaster Hotel offers mixed-reality events

The Royal Lancaster Hotel in London is introducing a mixed reality production studio to businesses hoping to host virtual or hybrid events.
Travel : Hospitality : Hotel
Puma designs an augmented reality shoe

Daily Signals

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.
Fashion : Technology : Programmable Realities
Tobacco Dock’s immersive virtual events venue

Daily Signals

Tobacco Dock’s immersive virtual events venue

Tobacco Dock is creating a digital twin of its physical venue to offer hybrid events suitable for the pandemic period and beyond.
Hospitality : Technology : Events
Road to success

Daily Signals

Road to success

Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.
Lexus Elevate : Christian Vande Velde : Cycling
Thought-starter: Why interfaces of the future must focus on human needs

Daily Signals

Thought-starter: Why interfaces of the future must focus on human needs

Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, co-founder and creative director of Terr...
Technology : Artificial Intelligence : Human Needs
Fashion vogues with technology

Big Ideas

Fashion vogues with technology

Fashion vogues with technology
Catwalk : 3D : Augmented
ASOS launches a virtual catwalk in AR

Daily Signals

ASOS launches a virtual catwalk in AR

Customers will be able to view items of clothing in augmented reality before making a purchase.
Fashion : Digital : Technology
The Fashion Innovation Agency debuts 3D garment volumetric capture service

Daily Signals

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
FULU makes the digital experience tactile

Daily Signals

FULU makes the digital experience tactile

FULU is a finger nail-mounted haptic interface for use with augmented reality (AR) experiences.
Technology : Senses : Augmented Reality
This AR app hints at the future of vinyl music

Daily Signals

This AR app hints at the future of vinyl music

Creative agency Wieden + Kennedy Amsterdam has launched an augmented reality (AR) app that converts the sound of vinyl records into 3D visualisatio...
Technology : Media : Augmented Reality
Loop brings audiovisual experiences into the home

Daily Signals

Loop brings audiovisual experiences into the home

The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.
Technology : Design : Sound
A virtual influencer becomes Marks & Spencer’s newest ambassador

Daily Signals

A virtual influencer becomes Marks & Spencer’s newest ambassador

Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.
Fashion : Media & Entertainment : Retail
Hightype creates three-dimensional typography

Daily Signals

Hightype creates three-dimensional typography

The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.
Technology : Design : Typology
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