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'virtual reality'
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Why audio is the future of virtual reality
Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.
Technology
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Gaming
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Entertainment
Daily Signals
Hennessy brings its cognac-making history to life in virtual reality
Hennessy has opened an exhibition in its home town of Cognac, revisiting the Maison’s rich heritage with a little help from virtual reality technol...
Luxury
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Food & Drink
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Technology
Big Ideas
H&M uses AR to capture a new virtual reality
H&M uses AR to capture a new virtual reality
H&M
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Augmented Reality
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GoldRun
Daily Signals
Can mixed-reality theatre re-invent the stage?
An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre
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Media
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Entertainment
Markets
Dark Tourism Market
Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and re...
Travel & Hospitality
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Dark Tourism
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Historical Events
Micro Trends
Future Five 2026: Future Spaces
As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces
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Retail
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Technology
Markets
AI Jewellery Market
The jewellery category is offering lessons for the luxury sector, with AI enabling innovative design, enhancing emotional connection through person...
AI
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Jewellery
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Design
Macro Trends
The Great Beauty Blur
Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty
:
Health & Wellness
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Technology
Macro Trends
Optimised Odysseys
Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality
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Technology
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Sports & Leisure
Big Ideas
The Download: Fashion Month Spring/Summer 2026
From short films to treasure hunts – everything new and notable from the spring/summer 2026 fashion month in one easy download.
Fashion
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Technology
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Design
Big Ideas
Virtually real
Menlo Park, California – Oculus is developing unique, personalised avatars ready for when social and virtual reality combine.
Oculus Rift
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Facebook
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Communication
Daily Signals
Reality check: Adidas launches augmented reality trainers
Reality check: Adidas launches augmented reality trainers
Trainers
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Webcam
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Adidas
Daily Signals
Royal Lancaster Hotel offers mixed-reality events
The Royal Lancaster Hotel in London is introducing a mixed reality production studio to businesses hoping to host virtual or hybrid events.
Travel
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Hospitality
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Hotel
Daily Signals
Puma designs an augmented reality shoe
The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.
Fashion
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Technology
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Programmable Realities
Daily Signals
Tobacco Dock’s immersive virtual events venue
Tobacco Dock is creating a digital twin of its physical venue to offer hybrid events suitable for the pandemic period and beyond.
Hospitality
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Technology
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Events
Daily Signals
Road to success
Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.
Lexus Elevate
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Christian Vande Velde
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Cycling
Daily Signals
Thought-starter: Why interfaces of the future must focus on human needs
Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, co-founder and creative director of Terr...
Technology
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Artificial Intelligence
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Human Needs
Big Ideas
Fashion vogues with technology
Fashion vogues with technology
Catwalk
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3D
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Augmented
Daily Signals
ASOS launches a virtual catwalk in AR
Customers will be able to view items of clothing in augmented reality before making a purchase.
Fashion
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Digital
:
Technology
Daily Signals
The Fashion Innovation Agency debuts 3D garment volumetric capture service
The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion
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Technology
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Virtual Fashion
Daily Signals
FULU makes the digital experience tactile
FULU is a finger nail-mounted haptic interface for use with augmented reality (AR) experiences.
Technology
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Senses
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Augmented Reality
Daily Signals
This AR app hints at the future of vinyl music
Creative agency Wieden + Kennedy Amsterdam has launched an augmented reality (AR) app that converts the sound of vinyl records into 3D visualisatio...
Technology
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Media
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Augmented Reality
Daily Signals
Loop brings audiovisual experiences into the home
The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.
Technology
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Design
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Sound
Daily Signals
A virtual influencer becomes Marks & Spencer’s newest ambassador
Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.
Fashion
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Media & Entertainment
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Retail
Daily Signals
Hightype creates three-dimensional typography
The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.
Technology
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Design
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Typology
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