LS:N Global

Viewpoints

Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.

Technology : Gaming : Entertainment

Daily Signals

Hennessy brings its cognac-making history to life in virtual reality

Hennessy has opened an exhibition in its home town of Cognac, revisiting the Maison’s rich heritage with a little help from virtual reality technol...

Luxury : Food & Drink : Technology

Big Ideas

H&M uses AR to capture a new virtual reality

H&M : Augmented Reality : GoldRun

Daily Signals

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...

Fashion : Technology : Virtual Fashion

Daily Signals

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...

Gaming : Sustainability : Technology

Design Directions

Layered Realities

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.

Design : Technology : Artifical Intelligence

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Youth : Technology : Gen Z

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...

Youth : Pop-culture & Media : Society

Design Directions

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural reinvention. AI-powered digital twin technology, monumental gaming...

Design : Architecture : Technology

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Big Ideas

Virtually real

Menlo Park, California – Oculus is developing unique, personalised avatars ready for when social and virtual reality combine.

Oculus Rift : Facebook : Communication

Daily Signals

Reality check: Adidas launches augmented reality trainers

Trainers : Webcam : Adidas

Daily Signals

Royal Lancaster Hotel offers mixed-reality events

The Royal Lancaster Hotel in London is introducing a mixed reality production studio to businesses hoping to host virtual or hybrid events.

Travel : Hospitality : Hotel

Daily Signals

Tobacco Dock’s immersive virtual events venue

Tobacco Dock is creating a digital twin of its physical venue to offer hybrid events suitable for the pandemic period and beyond.

Hospitality : Technology : Events

Daily Signals

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.

Fashion : Technology : Programmable Realities

Daily Signals

Road to success

Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.

Lexus Elevate : Christian Vande Velde : Cycling

Daily Signals

Thought-starter: Why interfaces of the future must focus on human needs

Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, co-founder and creative director of Terr...

Technology : Artificial Intelligence : Human Needs

Big Ideas

Fashion vogues with technology

Catwalk : 3D : Augmented

Daily Signals

This AR app hints at the future of vinyl music

Creative agency Wieden + Kennedy Amsterdam has launched an augmented reality (AR) app that converts the sound of vinyl records into 3D visualisatio...

Technology : Media : Augmented Reality

Daily Signals

ASOS launches a virtual catwalk in AR

Customers will be able to view items of clothing in augmented reality before making a purchase.

Fashion : Digital : Technology

Daily Signals

FULU makes the digital experience tactile

FULU is a finger nail-mounted haptic interface for use with augmented reality (AR) experiences.

Technology : Senses : Augmented Reality

Daily Signals

Loop brings audiovisual experiences into the home

The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.

Technology : Design : Sound

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