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Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Daily Signals

Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to e...
Beauty : Running : Fitness
Stat: New research reveals a global participation gap at the heart of football culture

Daily Signals

Stat: New research reveals a global participation gap at the heart of football culture

As the 2026 FIFA World Cup final approaches, new research from Carlsberg finds that 73% of adults will watch football this summer but 31% have...
Sport : Fandom : Statistic
Watchmaker Shinola reframes time as a luxury in latest campaign

Daily Signals

Watchmaker Shinola reframes time as a luxury in latest campaign

London-based creative studio GentleForces has unveiled Set the Pace, the first brand campaign for US watchmaker Shinola.
Time : Watches : Advertising
Anti-wellness is the New Wellness

Micro Trends

Anti-wellness is the New Wellness

[Two-minute read] As people push back against prescriptive self-optimisation, a new hybrid festival format is emerging, using music, movement and r...
Health & Wellnes : Media & Entertainment : Advertising & Branding
Foresight Friday: Rose Coffey, senior strategic foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior strategic foresigh...
Foresight Friday : Climate Change : Fashion
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

Daily Signals

The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

The Hot Pot Table is the monthly deep dive for global executives and brand managers who need to move past the headlines and into the operational re...
Asia : Hotpot : Luxury
Stat: Why personalised prevention could turn dementia awareness into action

Daily Signals

Stat: Why personalised prevention could turn dementia awareness into action

A Curtin University-led review has found that up to 45% of dementia cases are linked to modifiable lifestyle, health and environmental factors, but...
Longevity : Health And Wellness : Statistic
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat: 86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
Three Key Takeaways from Healf Experience 2026

Big Ideas

Three Key Takeaways from Healf Experience 2026

[Two-minute read] The critical takeaways for businesses navigating the future of health and wellbeing, from Healf Experience 2026.
Health : Wellness : Longevity
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
The Vegetable Patch is Becoming Aspirational

Micro Trends

The Vegetable Patch is Becoming Aspirational

[Two-minute read] In an economic landscape shaped by rising food prices, climate anxiety and the pursuit of slow living, fashion and beauty brands ...
Fashion : Beauty : Luxury
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Five key takeaways from VivaTech 2026

Big Ideas

Five key takeaways from VivaTech 2026

[Two-minute read] Europe’s bid for tech sovereignty, the future of computing beyond screens and everything else you need to know from the 10th edi...
VivaTech 2026 : Global Events : Technology
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
Cannes Lions 2026: The End of Campaign Thinking

Big Ideas

Cannes Lions 2026: The End of Campaign Thinking

[Two-minute read] Cannes Lions 2026 declared that one-off marketing campaigns are over. In their place, brands must now stake their presence in AI...
Cannes Lions 2026 : Global Events : Technology
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