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Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
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Technology
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Pop Culture & Media
News
Foresight Friday: Dede Mivehchi, foresight intern
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox
:
The Great Concert Comeback
:
Live Music Economy
News
Cashify flips Indian wedding tradition to promote smartphone resale
Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology
:
Sustainability
:
Circularity
News
Stat: New overtourism report maps the global crisis
Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic
:
Stat
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Overtourism
News
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report
In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury
:
Technology
:
Design
News
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football
On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events
:
Advertising & Marketing
:
Football
News
Stat: US Gen Alpha favour consoles over mobiles for game play
Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic
:
Gaming
:
Media
News
Habitat and Pinterest unveil immersive campaign putting emotion into home design
Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail
:
Design
:
Technology
News
Stat: Young adults are redefining romantic relationships on their terms
As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic
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Stat
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Dating
News
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies
MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events
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Advertising & Marketing
:
Gen Z
Micro Trends
Soft Sports
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure
:
Society
:
Health & Wellness
News
AI billboard visualises real-time sun damage in UV awareness campaign
A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising
:
Health And Wellness
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Beauty
News
Wimbledon elevates fan engagement with AI-powered digital experiences
The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon
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Sports
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Entertainment
News
Stat: Gen Alpha lead the charge in back-to-school shopping
Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail
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Gen Alpha
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Statistic
Big Ideas
Viva Tech 2025: Five Sustainable Fashion Start-ups
From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion
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Technology
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Sustainability
Webinars
RSVP: Innovation Debrief 2025–2026 Free Webinar
Join us on 24 July 2025 to delve into 50 signals emerging from the margins.
Webinar
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The Future Laboratory
:
Technology
News
The Fashion Innovation Agency debuts 3D garment volumetric capture service
The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion
:
Technology
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Virtual Fashion
News
Stat: US cinema executives predict the end of traditional movie-going within 20 years
Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies
:
Entertainment
:
Stat
News
Elemis brings beauty trackside with new Aston Martin F1 collection
Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin
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Elemis
:
Formula 1
Big Ideas
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology
:
Pop Culture & Media
:
Youth
Markets
Next-gen Spirits Market
While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...
Food & Drink
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Alcohol
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Spirits
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