UK – The technology giant is positioning itself as a tool for promoting social change. Its latest advert, which is narrated by socially conscious football player Marcus Rashford, promotes the importance of asking questions to gain greater understanding of UK culture and identity. Created by Uncommon Creative Studio, the campaign features questions such as 'who can say wagwan' and 'what's a ceilidh' to encourage learning from other cultures.
As part of the narration, Rashford says phrases such as: ‘It's OK not to know… to be curious.’ The campaign film is also accompanied by a YouTube series featuring celebrities exploring the nature of allyship. In an increasingly Dislocated World, such initiatives showcase how major companies can facilitate ongoing conversations about diversity, inclusion and altruistic behaviour.
By using its online channels in this way, Google also caters for the need for Veritas Media – as consumers continue to seek trusted information in a world of misinformation.
Technology brands and social media services have a responsibility to promote reliable information that feeds into positive societal change. Take cues from this campaign and spotlight the importance of openness and learning