San Francisco – A new dining venue has opened called March Pantry, which eschews the term restaurant or culinary store for kitchen/hearth/dining/home.
The space caters for luxury Rurbanites with artisanal ingredients, conserves and homewares. The aesthetic of the interior is sophisticated and homely.
For more on how discerning, networked consumers are creating a new wave of connoisseurship, read our analysis of DIY Foodies.