News 02.05.2025

Need to Know

Future Days 2025 daily recap, Alice Crossley’s Foresight Friday and why circular fashion is gaining momentum in US luxury e-commerce.

Future Days 2025: Urban life in 2050 and queer design futures

Future Days, Lisbon, Portugal
Future Days, Lisbon, Portugal
Future Days, Lisbon, Portugal

Portugal – The second day of Future Days 2025 kicked off at the Estufa Fria botanical garden in Lisbon. The morning began with a standout workshop led by the United Nations Futures Lab, where designers, strategic thinkers and futurists came together to explore the future of urban life in 2050.

Participants used the PESTLE framework (political, economic, social, technological, legal and environmental) to identify signals, trends and drivers of change. These insights were then applied to a range of scenarios – from a baseline future marked by climate catastrophe that necessitates new UN treaties to radical visions of borderless societies governed by an Earth constitution. The session offered a focused space in which to consider how today’s decisions could shape tomorrow’s cities.

In the afternoon, speakers explored how marginalised communities can help shape more inclusive and imaginative futures. Creative coder and artist Lex Fefegha presented projects addressing the lack of diversity in AI training data, including Decentralise, previously featured on LS:N Global. He warned that if AI continues to learn from a past that excludes marginalised voices, it will inevitably reproduce those inequalities.

Pushing against dominant paradigms, Gem Barton, head of the SuperFUTURES research unit at the Royal College of Art, called for a fundamental shift in architectural education and practice. Drawing on queer theory, she advocated for a speculative, fluid approach rooted in world-building, arguing that usefulness and practicality are often colonial constructs that limit design potential.

The day closed with a shared message: to shape better futures, creatives must work within systems of power, and communities must be involved in decision-making. From workshops to panel debates, the consensus was clear – collaborative, inclusive approaches are essential for meaningful change.

Strategic opportunity

Consider embedding designers and creatives within internal teams to challenge tunnel vision, break legacy mindsets and spark system-level innovation. Rather than treating them as external consultants, position them as core contributors to long-term strategic change

Foresight Friday: Alice Crossley, senior foresight analyst

Puresport Puresport, London

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Alice Crossley discusses the London marathon and Nike’s attempt to get more teen girls interested in PE.

: A record-breaking 56,640 runners crossed the finish line of the 2025 London Marathon last weekend. Run clubs and the Mass Movement trend we covered in 2023 likely play a part in the 105% increase in applications from people aged 20–29, but there’s also something to be said about extreme sports and the ‘new rules of achievement’ for young people who are finding it harder to reach the traditional markers of adulthood such as home ownership or parenthood, a topic we explore in our Gen Z Now and Next: 2024–2025 report.

: My favourite marathon activation came from Puresport, which hosted a Roadside Recovery ‘petrol’ Station at mile 24, providing runners with high-sodium electrolytes served from 2.5 metre pumps to get them through the final stretch. Genius!

: Elsewhere, Nike has teamed up with digital exercise platform Studio You to launch a series of video content powered by the This Girl Can campaign to help teenagers find more enjoyment in movement. Designed in collaboration with young women across the country, the free videos feature Nike trainers delivering lessons in yoga, dance, fitness, strength training, breathwork and mental fitness for teachers to use in schools. The videos also include adaptive movements to ensure students with disabilities can get involved. Our Game-Changers macrotrend report unpacked the rising power of female fandom, but enjoyment of sports starts in schools, and we can all remember those terrible PE lessons…

Quote of the Week

‘What we’re trying to do is give as many people as we can the opportunity to experience something that is life affirming, that is community building, that is good for their physical and mental health, and truly will give them an experience like no other’

Hugh Brasher, race director, London Marathon (source: The Guardian)

Stat: Circular fashion is gaining momentum in US luxury e-commerce

ReBurberry at Selfridges, London, UK ReBurberry at Selfridges, London, UK

US – Americans who purchase luxury apparel online are increasingly turning to circular fashion, according to new data from the Mastercard Economics Institute. In 2020, circular fashion accounted for 22.8% of US online luxury apparel spending, rising to 27.4% in 2024.

The growth marks a rebound from pandemic lows and a shift in consumer values, with Mastercard forecasting circular fashion to reach 28.8% of the luxury online market by the end of 2025. ‘The drivers are likely a combination of growing awareness of circular fashion merchants, a desire to access quality brands at a discount and an eye toward sustainability,’ the report notes.

Seasonal peaks, particularly in March, drive resale activity as people refresh their spring wardrobes and make purchases for special occasions. Cities such as Los Angeles and Las Vegas lead in adoption, while Portland is seeing resale growth outpace overall online clothing sales by 20.5 percentage points. The findings suggest a broader move toward more sustainable and value-driven habits among luxury shoppers in the US.

For more insights on what’s new and next for pre-loved fashion, read our Rebranding Resale report.

Strategic opportuity

Luxury and premium brands should consider integrating resale functionality directly into their websites or partnering with established online platforms such as The RealReal and Vestiaire Collective to offer seamless e-tail experiences and authenticated pre-owned pieces

Previous News Articles
Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

News

Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovat...
Technology : Global Events : Viva Tech 2025
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
Stat: Beauty industry faces slower growth amid shifting consumer landscape

News

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually unti...
Beauty : Luxury : Economy
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Zara launches travel mode feature to enhance customer experience

News

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Good Jamu brings ancestral wellness rituals to modern routines

News

Good Jamu brings ancestral wellness rituals to modern routines

Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in May 2025, the brand draws...
Food And Drink : Health And Wellness : Circular Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN