Stat: Consumers are searching for ‘quiet life travel’ destinations

Global – The Pinterest Summer 2024 Travel Report has revealed that consumers are looking to swap the hustle and bustle of daily life for serene landscapes and digital detoxes this year; searches for ‘quiet life’ rose by 530% on the social media platform between February 2023 and February 2024.

Comparing internal search data from February and March 2023 with the same period in 2024, the report revealed that searches for ‘quiet places’ and ‘calm places’ increased by 50% and 42%, respectively, with Okinawa in Japan and the English countryside trending as peaceful destinations.

According to Pinterest, demand for ‘quiet life travel’ is driving interest in ‘solo travel’ too, with searches for the term up by 35% on the previous year. Searches for ‘cabin in the mountains’ also rose by 180%, while searches for ‘national park’ were up by 250% and those for ‘glamping aesthetic’ increased by 260%.

Overwhelmed by the polycrisis, consumers are searching for off-grid escapes to turn down the volume on everyday life. In our Quiet Mode microtrend report, we identified how technology companies have introduced noise-cancellation features to help consumers protect their mental health. Now, travel companies must look to build quiet modes into their holiday offerings too, facilitating intentional introversion for maximum relaxation.