The Netherlands – Merging automotive with haute couture, the uber-luxurious Phantom Syntopia was born from a four-year collaboration process between Rolls-Royce and Dutch fashion trailblazer Iris van Herpen. The haute couture designer transposed her sculptural, awe-inspiring and biomimicry-heavy style to the car. The outside is coated in the patented Liquid Noir iridescent paint while the inside features three-dimensional textile sculptures and a star-studded roof.
Rolls-Royce has called the model the most complex Phantom ever made, and it is the first to feature a bespoke scent, creating a synaesthetic luxury experience.
The pinnacle of a new movement we called Guilded Luxury, this commissioned car comes with a bespoke haute couture garment designed by Iris van Herpen for the client. ‘The way we work, which is a very personalised process, is similar to how Rolls-Royce works with its clients. It’s a customised process of making a one-off,’ explains the designer, making a solid case for a new era of meaningful and craftsmanship-centred luxury collaborations.
Strategic opportunity
Take inspiration from the way Rolls-Royce and Iris van Herpen are using brand collaboration to stretch the boundaries of innovation, craftsmanship and luxury