US – Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code. Cotton believes there is a gap in the industry between the designers who understand coding and those who don’t. She quit her job at the global agency Pentagram to open her consultancy offering branding strategy, bespoke creation of digital experiences and training to any agency curious about code.
The company launched its website with a colourful campaign showing endless opportunities for visuals inspired and generated by code. It features interactive typographic treatments of Cotton, including a Tetris and balloon-based iteration.
In Digital Dialogues, we’ve highlighted how a new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. Coding with design takes the process a step further. It’s no longer about tropes of pixels and monospaced typefaces; technology can now illustrate much more than itself.
The designers of tomorrow must learn how to master new creative tools, such as AI visual generators and code, to reach and invent new design techniques