News 07.02.2023

Need to Know

Correct the Internet denounces the shadow banning of women athletes online, Reserve Bar opens shop for canned alcohol and US consumers seek value online.

Correct the Internet denounces the shadow banning of women athletes online

Correct the internet by DDB New Zealand

New Zealand – A new campaign created by the DDB Group is shedding light on the little known bias affecting women online and hopes to change that by prompting viewers to join them in correcting the internet.

To the question ‘Who has scored the most goals in international football?’, an internet search would say Cristiano Ronaldo, with a count of 118 international goals. Correct the Internet objects – it is in fact female player Christine Sinclair, with 190 goals. The campaign denounces the many similar inaccuracies, showing steep gender bias by shadowing the success of women athletes and putting the accomplishments of male sportsmen forward online.

‘Because the internet has learnt our bias, many of its search engine results are inconsistent, often favouring men, and change depending on who is searching,’ says Correct the Internet founding partner Rebecca Sowden. This is where Correct the Internet comes in. The ad refers viewers to an online tool they can use to report inconsistencies, encouraging small individual actions that could lead to a collective movement supporting the empowerment of women in sports and their representation in the media.

Strategic opportunity

Algorithmic and systemic biases are hard to reverse, but not impossible. Raising awareness and showing continuous commitment to disadvantaged communities is a good place to start, but providing the resources or tools to materialise your engagement is also crucial to achieve change

Get Stocked is dedicated to canned alcohol

US – Online alcohol retailer ReserveBar has launched Get Stocked, an e-retail space focused on selling canned alcohol. Get Stocked is designed to be a one-stop shop to purchase drinks for what ReserveBar calls ‘cooler occasions’, those times when it is inconvenient to drink from a glass – such as barbecues, trips to the beach and pool parties. Get Stocked will predominantly sell canned cocktails and canned craft ales.

For years, canned drinks were seen as a downmarket way to consume alcohol. In Tinned Tipples we observed the financial and environmental benefits to the lowly can. Founded in 2013, ReserveBar is an e-commerce leader in shipping premium and luxury spirits, wine and champagne from licensed liquor stores to consumers, and last year was awarded Retailer/Marketplace of the Year by Wine Enthusiast’s Annual Wine Star Awards. ‘Our launch is just the beginning,’ says Derek Correia, president of ReserveBar. ‘As we’re working on content, education and building a community supporting the discovery and trial of exciting new brands.’

Get Stocked, US

Strategic opportunity

Consumers are enthusiastic for new twists on old (or previously low-market) ideas, especially if these fulfil value, experience or sustainability needs.

Stat: Economic pressures motivate US consumers to shop online

Photography by Pixabay
Photography by Pixabay

US – Mirakl’s annual survey of the shopping habits of global consumers has revealed that economic pressures are making digital retail more appealing to US consumers. Some 71% of US shoppers say they expect to move more of their spending online in the next 12 months to find better value.

The research shows that convenience is the other key reason they are choosing digital over physical stores. Some 53% of US consumers say the products they need have been out of stock more frequently in stores in the past six months, and when a product they normally buy in-store is unavailable, 52% of US consumers try to find it online often or very often. If they are successful then 71% of consumers say they default to their online retailer when they need the same product again.

Mirakl’s survey reveals that although consumers are currently enthusiastic about digital shopping, they remain flexible in their attitudes to physical and digital retail depending on their needs. To track the trends gaining traction with consumers RSVP to our Retail Futures Event.

Strategic opportunity

Make your value readily apparent to consumers; many consumers are willing to seek out new brands, new marketplaces and do additional product research for perceived better value. They are willing to be enthusiastic about businesses that don’t make them work too hard.

Previous News Articles
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN