London – Mezcal and music bar Doña is showcasing its extensive list of small-batch, artisanal and rare mezcals with a new winter menu and theatrical events calendar. With A Nativitaaaay Spectacular, the bar is tapping into Extreme Experiences to entice drinkers to explore the culture and community that London has to offer.
Doña, which opened in 2019, has carefully curated its mezcals based on the shared ethos of ethics, quality and mission of each producer. With its pink interiors and lavish setting, the aim of the bar is to create a vibrant and artistic safe space in a traditionally male industry. For the winter season the bar is being transformed into a theatre every evening from 19–23 December, when visitors can choose between a range of diverse cultural performances, from spoken word poetry to cabaret. Highlighting the importance of feminine energy in the art, the cocktail menu features concoctions made from women-run mezcal brands and those named after cultural icons such as the co-founder of Pussy Riot, Nadya Tolokonnikova.
Understand the need to offer consumers more than just a place to eat and drink. Amid a cost of living crisis, Doña is offering escapism by infusing its festive menu with hedonistic experiences, while supporting small-batch Modern Mezcals.
Strategic opportunity
With consumers more frugally minded than ever, how can your brand or business elevate the dining experience to offer a culturally enriching or educational moment?