Health & Wellness

The latest technology, insights and innovations from the world of health and wellness.

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Life-stage Brands

By Holly Friend 24 : 10 : 2018 Female Futures : Wellness : Marketing

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Wearables: the at-home doctor:

Wearables may have been a novelty 10 years ago, but today they have the ability to elevate human potential, particularly in the realm of...

Technology : Wearable Tech : Healthcare

Clean Medicine:

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean...

Health : Wellness : Medicine

Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

Drink : Coffee : Lifestyle

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Family in 2050:

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive...

Health : Wellness : Technology

Future Forecast 2023: Health & Wellness:

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will...

Health : Wellness : Technology

The longevity clinic of tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

Health : Wellness : Longevity

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

Food : Health : Wellness

How medicine can learn from gaming:

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training...

Health & Wellness : Technology : Gaming

Gen Z Digital Wellness Market:

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms...

Youth : Wellness : Mental Health

Perimenopause Care-munities Market:

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected...

Women's Health : Health And Wellness : Society

Women’s Health: India:

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

Health & Wellness : Society : Womens Futures

Perimenopause Wellness Market:

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health...

Health & Wellness : Society : Sports & Leisure

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals...

Technology : Health & Wellness : Society

Wild Swimming Market:

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail...

Sports & Leisure : Nature : Education

Plantcare inspired by self-care:

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.

Health : Wellness : Beauty

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

Beauty : Wellness : Health

Gen Z are waking up the energy category:

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the...

Youth : Wellness : Drinks

Four creatives pioneering suncare education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

Health : Beauty : Design

Five ways brands are advancing eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

Health : Wellness : Beauty

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness

Gamer Wellness Market:

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical...

Health & Wellness : Gaming : Sport

How OEM is transforming the drugstore experience:

Ceilidh MacLeod and Shun Kinoshita, co-founders of healthcare brand OEM, on integrating modern care into the drugstore model.

Health : Wellness : Community

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

Beauty : Health : Wellness

Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

Society : Health & Wellness : Beauty

How to remix the wellness model for Gen Z:

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

The Optimised Self: What’s next for design?:

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more seriously, how will product...

Health : Wellness : Technology

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness

Retail Therapy:

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of...

Retail : Health & Wellness : Society

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

Society : Retail : Workplace

Is the metaverse the next frontier for healthcare?:

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual...

Metaverse : Health & Wellness : Technology

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

Beauty : Wellness : Health

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

Space : Innovation : Health And Wellness

Five future home scenarios for 2050:

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will...

Society : Sustainability : Health And Wellness

Pain Management Market:

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of...

Health & Wellness : Technology : Beauty

Flower Therapy:

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

Health : Wellness : Beauty

Queer Care Market:

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+...

Health : LGBTQ+ : Wellness

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

Beauty : Health : Wellness

How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

Drink : Wellness : Self-care

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices...

Health & Wellness : Intersectionality : Society

Total bodycare blurs the lines of wellness:

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health...

Wellness : Drink : Self-care

Cyclical Fitness:

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall...

Health And Fitness : Women's Health : Health And Wellness

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional...

Health & Wellness : Seuxal Wellness : Intersectionality

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

Luxury : China : Health And Wellness

Exertainment Market:

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine...

Fitness : Entertainment : Wellness

How joyscrolling can uplift brand storytelling:

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical...

Health & Wellness : Technology : Media

Hacking the senses will redefine self-care:

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health...

Health : Wellness : Sensory Experience

The future according to: Sam Moyo:

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future...

Health And Wellness : Workplace : Society

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

Beauty : Wellness : Technology

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

Youth : Health : Wellness

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

Intersectionality : Leisure : Future Cities

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

Health And Wellness : Beauty : Skincare

Fulfilment Furnishings:

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and...

Health : Wellness : Workplace

Bio-engineering the future of intimacy:

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced...

Technology : Intimacy : Scent

Life Support is a platform for digital grieving:

Design studio The Liminal Space has unveiled Life Support, a digital space that aims to provide guidance for those experiencing loss.

Health And Wellness : Society : Technology

Race-empowered wellness:

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their...

Wellness : Diversity : Inclusion

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

Food : Drink : Health And Wellness

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

Beauty : Health And Wellness : Neuroscience

Menopausal empowerment:

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this...

Health And Wellness : Health Technology : Menopause

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

Health And Wellness : Transgender : Non-binary

Reworking the Workplace:

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and...

Workplace : Technology : Health And Wellness

Modern Meditation Market:

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of...

Meditation : Wellbeing : Wellness

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

Beauty : Health : Wellness

Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of...

Health : Media : Wellbeing

Urban Wellness Market:

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic...

Wellness : Smog Life : Covid-19

Virtual sanctuaries:

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing...

Virtual Reality : Luxury Beauty : Beauty

Flat age fitness:

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

Wellness : Travel : Medicine

Forget mental health, let’s discuss emotional fitness:

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to...

Youth : Mental Health : Technology

Death Positivity Market:

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and...

Wellness : Society : Security

Focused fitness classes:

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving...

Wellness : Fitness : Conscious Deceleration

What will wellness look like in 2030?:

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us...

Far Futures : Health : Wellness

At-home Epigenetics:

As research into the field of epigenetics advances, new at-home testing kits are emerging that enable consumers to take control of their...

Wellness : Epigenetics : Health

The Future of Flight Wellness:

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their...

Wellness : Flights : Air Travel

Suncare Market:

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically...

Health : Wellness : Beauty

Certified Supplements Market:

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping...

Supplements : Wellness : Health

Retraining Sleep Market:

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping...

Health : Beauty : Wellness

Life-stage Brands:

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Modern Therapy:

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities of the next generation.

Wellness : Health : Youth

Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured,...

Wellness : Health : Technology

Rebranding the menopause:

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion...

Beauty : Wellness : Technology

Why community will shape the future of wellness:

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to...

Wellness : Architecture : Interiors

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health,...

Music : Wellness : Media

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Stat: Women with darker skin more likely to experience racism at work

A new survey by Catalyst highlights how colourism and hair texturism affect women of colour in the workplace, and shows that those with darker skin and curlier hair face more discrimination.

Workplace : Health & Wellness : Society

Macro Trends

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisations are now focusing on work state solutions, rather than work place ones.

Workplace : Society : Technology

Big Ideas

The Neuroaesthetic Age

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Wearables administers vitamins via colourful patches

Moving away from conventional vitamin pills, wellness brand Wearables has introduced vitamin patches.

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Lab-grown sex cells hint at radical reproduction possibilities

Scientists at Kyushu University have opened up radical new possibilities for reproduction after creating mouse pups from artificial egg and sperm cells.

Technology : Health & Wellness : Society

Webinars

RSVP: Beauty, Health & Wellness Futures

Join us as we explore how health, beauty and wellbeing brands are embracing longevity as a core pillar in selling and synthesising tomorrow’s category innovations.

Reports : Events

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French beauty firms invest in inventory of African cosmetics

French luxury firm LVMH and beauty industry coalition Cosmetic Valley are investing in cosmetics conservation project Cosmetopoeia.

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Swiss overhauls cabins with warm minimalism

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Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

Beauty : Sustainability : Technology

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Futures 100 Innovators: March

We look at 10 more innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and individuals innovating for a better future.

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Canned matcha-based energy drinks land in supermarkets

Matcha-based energy beverages are about to become widely accessible in the UK as PerfectTed canned matcha drinks land in supermarkets across the UK.

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Stat: Britons believe women should get more support during menopause

As women's incapacitating symptoms during perimenopause are increasingly acknowledged, new research reveals what people think about governments and companies supporting women through the process.

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Singles tax makes single life more difficult amid rising inflation

A recent survey commissioned by Forbes Advisor of 1,008 US adults, both single and not single, has found that 93% of singles acknowledge the burden of the singles tax.

Finance : Health & Wellness : Society

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Lego introduces characters with disabilities and complex emotions

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Gender equality still 300 years away, says UN secretary general

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Extraterrestrial Innovations Market:

Five future home scenarios for 2050:

Pain Management Market:

Flower Therapy:

Queer Care Market:

Synchronised Care:

How beverage is borrowing from personal care:

We must re-centre wellness on POC experiences:

Total bodycare blurs the lines of wellness:

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Exertainment Market:

How joyscrolling can uplift brand storytelling:

Hacking the senses will redefine self-care:

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Club Psora’s network is destigmatising skin conditions:

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Bio-engineering the future of intimacy:

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Race-empowered wellness:

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Mood-boosting Beauty:

Menopausal empowerment: