Need to Know
24 : 11 : 22

Qatar ­– In light of the controversy-ridden FIFA World Cup in Qatar, Pantone has created an all-white alteration to the LGBTQ+ rainbow flag, where Pantone colour codes hint at the actual hues.

Qatar’s controversial ban on public demonstrations of homosexuality means that LGBTQ+ flags are not permitted on the pitch. In response, Pantone collaborated with NGO Stop Homophobie and creative agency TBWA Paris in the run-up to the World Cup to design a revised flag entitled Colors of Love.

The altered version is stripped down from its recognisable bright colours, replaced by Pantone colour codes written on a white background. Those who wish to promote pride and inclusion – and show disapproval of homophobic laws – can safely wave the updated flag.

Sidestepping the rules without breaking them, Pantone’s creative initiative is an instance of Graphic Activism, enabling fans to display support for the LGBTQ+ community without risking sanctions.

Global – According to Bain & Co and Altagamma’s Luxury Study, the sector is set to be better equipped to cope with recession next year than it was during the 2009 global financial crisis.

The report suggests that the global luxury market is more resilient mainly thanks to a larger and more global consumer base, a multi-touchpoint eco-system and a more customer-centric approach that contributes to stronger brand loyalty, even in crises. The study also reveals that the luxury market generated positive growth for 95% of brands in 2022, further showing the strength of the sector.

Looking forward, Bain & Co experts advise luxury brands to focus on developing ESG commitments, creativity chain, data and cultural leadership. ‘In their path to 2030, luxury brands will need to leverage their cultural avant-garde position and insurgent excellence,’ says Federica Levato, partner at Bain & Co and co-author of the report.

The current strength of the industry and hopeful predictions suggest that the era of Guilded Luxury has the potential to prevail in recession.