Need to Know
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Scotland – Dyslexia Scotland has launched a campaign for Dyslexia Awareness Month to urge designers to change their perspective on Comic Sans and to embrace a more inclusive design process.

While the typeface is often dismissed in the design world, the new campaign highlights the benefits for people with dyslexia, showing how it makes text easier to read. With Comic Sans as the focus, the charity hopes to spark conversations centred around creating more inclusive design. The organisation hopes the campaign, entitled There’s Nothing Comic About Dyslexia, will show how beautiful design and being dyslexia-friendly don’t need to be mutually exclusive.

The campaign faces the realities of neurodivergence and how design can shape the way people with dyslexia interact with the world. This gives designers everywhere the chance to create significant social change; we’ve tracked how some have already taken the lead to alter design to cater for those who live with neurodivergence.

Sweden – H&M Home is venturing into higher quality furniture with its new Design Lab collection, a first step in collectable premium design for the fast fashion giant.

The capsule collection, to be launched on 17 October, is made up of 11 limited-edition interior pieces, ranging from small multifunctional vases, which can double as bowls when turned over, to large sculptural lounge chairs. H&M’s Design Lab experiments with shapes and the power of volume to make each piece stand out, combining innovation with design and quality.

‘H&M Home is a design-driven company, so we always want to evolve creatively and like to surprise our customers in new ways. The timing feels right due to the urge for personality and uniqueness in design,’ says Evelina Kravaev-Söderberg, the brand’s head of design and creative.

Since the pandemic, home is a cherished haven and people are looking to elevate comfort and style through homeware more than ever before, boosting the Premium Homeware Market. We are now seeing blurred boundaries between widely distributed lower cost retailers and design, an evolution to watch for in the sector.

Global – For many, particularly in the US, autumn is synonymous with pumpkin spice, a flavour that became mainstream after Starbucks initiated the infamous pumpkin spice latte (PSL) in 2003. Recent studies have found that the pumpkin spice craze shows no sign of slowing; instead, it is accelerating.

Global market research company Nielsen IQ found that in the year to July 2022, Americans purchased over £213m ($236m, €243m) worth of pumpkin spice-flavoured grocery items, a 24% increase on the previous year.

Besides increasing in value, the category is also diversifying. The Guardian reported that over 138,000 pumpkin spice items can be found on Amazon. Alongside traditional syrups and pie fillings, these include miscellaneous products such as granola bars, pet food, beer, ramen, toothpaste, Goldfish crackers and Spam.

Although pumpkin spice could be considered a pre-social media era phenomenon, communities of fans on social media platforms have undoubtedly contributed to romanticise the flavour. The influence of TikTok Tastes on global palates is undeniable, and this example shows how the platform can propel even established food trends to a much wider audience.