Scotland – Dyslexia Scotland has launched a campaign for Dyslexia Awareness Month to urge designers to change their perspective on Comic Sans and to embrace a more inclusive design process.
While the typeface is often dismissed in the design world, the new campaign highlights the benefits for people with dyslexia, showing how it makes text easier to read. With Comic Sans as the focus, the charity hopes to spark conversations centred around creating more inclusive design. The organisation hopes the campaign, entitled There’s Nothing Comic About Dyslexia, will show how beautiful design and being dyslexia-friendly don’t need to be mutually exclusive.
The campaign faces the realities of neurodivergence and how design can shape the way people with dyslexia interact with the world. This gives designers everywhere the chance to create significant social change; we’ve tracked how some have already taken the lead to alter design to cater for those who live with neurodivergence.
Strategic opportunity
During the design process, it’s worth considering the visual impact your products and services can have on neurodivergent individuals. Include bespoke design for different neurodivergent individuals and try to include more neurodivergent-friendly design in order create a more inclusive experience