New York – Just off Fifth Avenue, near a street that's been dubbed 'billionaires row', luxury hospitality company Aman Resorts is opening a hotel that sets new benchmarks for wellness tourism.
The hotly anticipated 83-suite hotel offers an exhaustive list of amenities including a jazz club, Aman-branded residences, and the first Aman Club, a members’ club with dedicated facilities for the urban elite. It’s the hotel’s health infrastructure, however, that distinguishes it from other upmarket establishments.
The hotel's spa and wellness area spans three levels, over about 25,000 square feet, and includes a swimming pool and cryotherapy chambers. The top floor of the spa is entirely taken up by a fully operational medical practice. Here, internist Dr Robert Graham, a Harvard-trained physician, uses a variety of devices to assess guests’ stress levels before recommending wellness immersion programmes that may include acupuncture, intravenous peptide boosters or hyperbaric oxygen therapy.
With high-intensity Technogym treadmills costing upwards of £14,100 ($17,000, €16,720) and a long list of other attractions, The Aman New York is bringing Recuperative Tourism to new extremes.
Strategic opportunity
How can luxury brands draw inspiration from the hospitality sector and collaborate with medical companies and pharmaceutical firms to develop fashionable health wearables?