Snap is launching a pocket-sized selfie drone

US – The social networking and camera company is introducing its second piece of hardware, a pocket-sized drone called Pixy. Positioning the device as a ‘friendly flying camera’, Pixy is an accessible selfie tool that has been designed to complement its social media platform Snapchat.

The easy-to-use device can float and orbit at the touch of a button, and be recalled when a user turns up their palm. Its wireless functionality also allows users to easily save their photos and videos in their Snapchat profile, catering for social media users in a convenient and playful way that doesn’t require technical expertise. ‘We first created Snapchat as a new way to use the camera for self-expression and communication,’ says Snap. ‘Today, we're taking the power and magic of the Snap Camera to new heights.’

It's key to note that Pixy arrives on the market at a time when young people are re-embracing in-person socialising, and will be seeking more fun ways to capture their shared experiences.