Shanghai – Australian café and lifestyle concept Black Star Pastry is opening a space-themed dessert bar in Shanghai, to mark its first foray into China. Created by design studio Linehouse, the space is designed to evoke the feeling of being in a spaceship, with an anti-gravity theme that is evident throughout the café.
Floating cakes, for example, are achieved with magnetic levitation, while stainless steel shelving holds thousands of meteorites to further elevate the space theme. ‘The ground floor stirs up the incredible sensation of being aboard a spaceship,’ explains the team at Linehouse. Such design cues allow this experiential and futuristic destination to uphold Black Star Pastry’s reputation for having social media-worthy desserts.
As the Indulgence Market evolves, many audiences are seeking dessert destinations that elevate the experience of eating treat foods. Elsewhere, we’ve explored how next-gen dessert bars such as Pudu Pudu are creating hangout spaces to target Generation Z.
Strategic opportunity
Leisure and hospitality venues should look beyond early Instagram aesthetics and include futuristic or surprising elements to add intrigue