Created by the home baking brand in collaboration with retail design agency UXUS, the space design taps in to the visual culture of Generation Z, with a pastel-coloured palette, terrazzo counter and graphic backdrops. 'The space is designed to celebrate the puddings as works of art by focusing on the making process and creating contrasts and balance between each visual element,' says George Gottl, co-founder and chief creative officer at UXUS.
The store is designed to bring people together in the inter-pandemic period, becoming a social space where puddings can initiate connections. From outdoor seating to immersive dessert-making sessions and plenty of digital shareable moments, Pudu Pudu is rethinking the role of the dessert parlour as a culturally significant meeting place for young people.
As young people return to dining out and social gathering, immersive and emotive spaces are likely to resonate with those seeking indulgence as well as social connections.