Daily Signals 22.06.2020

Signals

Bathing is re-imagined for LGBT+ inclusivity, Japan encourages imagination travel and Gen Z drive Black Lives Matter activism.

These baths challenge heteronormative architecture

The baths for queer defense and [de]liberation by Reily Joel Calderón Rivera, Puerto Rico
The baths for queer defense and [de]liberation by Reily Joel Calderón Rivera, Puerto Rico
The baths for queer defense and [de]liberation by Reily Joel Calderón Rivera, Puerto Rico

Puerto Rico – Designer Reily Joel Calderón Rivera has envisaged more inclusive public bathrooms for the University of Puerto Rico.

The conceptual space champions protection, defence and deliberation within the LGBT+ community, using intelligent architectural design to promote relaxation and freedom. Designed as a form of protest against the university’s controversial history among marginalised groups, the space features a variety of inclusive elements, such as nooks for exploring gender performativities.

Described as a ‘protective wall’, the space is designed to protect the people inside, as well providing terraces for transgender people to sunbathe and a social media observation tower allowing people to seek transphobic online activity.

As heteronormativity loses its default position, architects are experimenting with spatial design to empower marginalised groups. For more, explore the rise of Kink Architecture in Pleasure Revolution.

Japan’s railway promotes at-home escapism

Sunset at Mount Fuji on Google Maps, Japan Sunset at Mount Fuji on Google Maps, Japan
Adachi Museum of Art Zen Garden on Google Maps, Japan Adachi Museum of Art Zen Garden on Google Maps, Japan

Japan – JRPass has launched a virtual travel initiative to encourage people to experience iconic Japanese sites via Google Maps.

Created as a way of maintaining travel momentum during Covid-19, the country's railway group announced the initiative as an Instagram challenge, inviting hopeful travellers to digitally experience Japan's top tourist destinations through Google Maps. These ‘travel testers’ can be paid £200 ($247, €218) for their review of virtual destinations.

The concept of the campaign is to entice potential travellers with future travel opportunities, while tapping into the potential for online escapism.

As travel opportunities remain limited in the inter-Covid period, tourism brands are encouraging travellers to engage in new forms of discovery and escapism. For more, read Imagination Travel.

Hanifa celebrates Congolese fashion with 3D collection

US – The fashion brand has launched a 3D collection, Pink Label Congo, inspired by traditional Congolese dress.

The collection was revealed via a live fashion show on Instagram, in place of the brand’s scheduled runway spot at New York Fashion Week. Brand founder Anifa Mvuemba created each garment as a 3D rendering and fitted these to an avatar. By hosting the show on social media, Hanifa gave viewers of all backgrounds a front-row seat to a typically hierarchical event, attracting some 10,000 viewers.

‘I wanted it to happen in real time, so that viewers could experience it the way they would at a real fashion show,’ says Mvuemba. ‘If you were there, you were there.’

The fashion industry is being forced to accelerate the creation of Immaterial Fashion solutions to sustainability issues, particularly with the physical limitations placed on them by Covid-19.

Pink Label Congo by Hanifa @hanifaofficial, US

Stat: Generation Z are at the forefront of Black Lives Matter

3D scans of protestors by Débora Silva 3D scans of protestors by Débora Silva

According to a study led by Business Insider, in collaboration with Yubo and StuDocu, 90% of American Generation Z support the Black Lives Matter movement.

The majority of this group – 77% – have also attended protests to show solidarity. Of those who attended protests, some 62% said they were willing to be arrested during a peaceful protest to support the need for racial equality. They are also taking to social media in order to pledge their alliance with black communities, with 73% using Instagram to express their support.

Reflecting this generation’s penchant for activism, Generation Z have been at the forefront of the nation’s recent anti-racism demonstrations. For brands, ways of enacting positive change include wealth distribution and improved workplace practices. To find out more, explore our resources for Supporting Black Communities.

Previous Daily Signals Articles
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN