Daily Signals 24.02.2020

Signals

Forgo’s subscription-based sustainable soap, a social media platform run entirely by bots and Britons are opting for the gym as a date destination.

Forgo is a mix-it-yourself cosmetics solution

Forgo
Forgo
Forgo

Stockholm – Design studio Form Us With Love has launched Forgo, a sustainable, subscription-based personal care service that produces significantly less waste than most brands in the toiletries sector.

The brand’s eco-first initiative initially led to a subtraction of ingredients – with the removal of 80–90% of the water that exists in most cosmetic products. After developing a powdered solution to which consumers add their own water, Forgo's developers turned their attention to plastic, throwaway bottle. Now, its three concentrated powders are sold in water-soluble paper.

Created to provide an overall more eco-friendly at-home cleaning option, Forgo has created a starter pack including a re-usable frosted glass bottle. Also recognising the importance of convenience for shoppers, the service operates on a subscription delivery model, with sachets that fit through letterboxes reducing the size and weigh of the product.

Brands are increasingly aware of the need to reduce the amount of water used in cosmetics manufacturing – something we examine in Waterless Beauty – developing formulas to alleviate environmental concerns.

Botnet is a social media app run by bots

Global – A new social network simulator is offering users the opportunity to interact only with bots.

For people joining the conceptual Botnet platform, they will be only human in their online social circle, meaning they share thoughts, views or links to an audience of AI-generated bot profiles. Like other social platforms, Botnet delivers a dopamine hit of likes, follows and comments, mimicking the familiar usability of Facebook, Twitter and Instagram, but with all interactions born from algorithms instead of real people.

Artist Billy Chasen, who created Botnet, considers the project an experiment into how we interact with others on the internet. 'What if there are always people to talk to and share opinions with? Maybe the world would feel less lonely [albeit simulated],' he says. In turn, while free to download, users can advance their audience through in-app purchases such as the 'Dad bot', which delivers cringe-worthy jokes and comments to their feed.

In this way, Botnet demonstrates Neo-Kinship in action, with the platform providing human-less yet personal social interaction entirely generated by data.

Botnet

Singapore’s community-focused eco-town

Neighbours, Singapore’s Housing Development Board (HDB), campaign by Wunderman Thompson

Singapore – Singapore’s Housing Development Board (HDB) is shining a light on the city’s first eco town of Punggol.

Created by Wunderman Thompson, its new campaign film – Neighbours – showcases Punggol's variety of activities and potential for burgeoning eco-conscious communities. Focusing on design, sustainability and local leisure activities, HDB highlights the progress that has been made to create a district that's appealing as well as future-facing for urban residents.

Shown through the eyes of an oriole bird, shots of panoramic landscapes capture the spaces familiar to Singaporean residents – from outdoor exercise areas to car parks and fashion stores. According to Farrokh Jal Madon, chief creative officer at Wunderman Thompson Singapore: ‘Keeping nature at the heart of self-sufficient, modern estates is an integral part of HDB’s planning.’

Focusing on the diversity and varied lifestyles of Singaporeans, the campaign diverges from typical eco aesthetics by instead taking a more relatable approach. In Wellness Architecture, we examine further how positive living and urban wellbeing are extending beyond gyms and into communities and residential developments like Punggol.

Britons combine fitness with flings

According to research by Colliers International, gyms are increasingly multi-functional spaces that play host to a variety of social activities.

Some 72% of Britons say they would consider going on a date to the gym, while 62% say they have dated someone who is a member of a gym, a gym trainer or member of staff they met at the gym. And with UK gym attendance rising steadily, fitness spaces are innovating to become key spaces for social interaction. Ross Kirton, head of UK leisure agency at Colliers International, says: ‘With gym attendance up by 45% in two years, gyms are places to train, socialise, relax and even date.’

Staying engaged with our overall wellbeing now involves much more than healthy eating and fitness classes – it's now crossing over with a variety of Social Wellness needs, from friendship to dating.

Previous Daily Signals Articles
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN