Daily Signals 30.01.2020

Signals

Jukes creates grown-up cordials, Copenhagen welcomes an all-timber neighbourhood and Colgate’s recyclable toothpaste.

Jukes Cordialities are a new wine alternative

Jukes Cordialities, UK
Jukes Cordialities, UK
Jukes Cordialities, UK

UK – The range of premium adult cordials are catering for the demand for more complex-flavoured soft drinks.

Created by wine writer Matthew Jukes and design studio Barber Osgerby, the non-alcoholic cordials provide an alternative soft drink, elevated by premium flavours and sophisticated branding. Jukes aims to be an alternative to alcohol, while providing the same pleasure as drinking wine, with an equally elegant aesthetic.

Combining a blend of natural ingredients, the cordials are available in two varieties: Jukes 1 has a citrus and herb theme, designed to be uplifting and clean, while Jukes 6 has a deeper, spicy and earthy flavour. Both can be mixed with still, sparkling or tonic water, and served like wine or aperitifs. On creating his adult cordials, Matthew Jukes said: ‘I have never found a sophisticated, non-alcoholic adult drink that is genuinely satisfying, so I decided to make my own.’

Growing demand for non-alcoholic drinks is also being driven by an increasingly global palate, something we uncover in our Grown-up Sodas microtrend.

Fælledby is an all-wood eco-neighbourhood

Fælledby by Henning Larsen, Copenhagen Fælledby by Henning Larsen, Copenhagen
Fælledby by Henning Larsen, Copenhagen Fælledby by Henning Larsen, Copenhagen

Denmark – Danish architects studio Henning Larsen is designing the all-timber Fælledby development to be at one with nature.

Developed in conjunction with the city of Copenhagen and public developer By & Havn, the neighbourhood is set to be built on a former dumping site beyond the city centre. It aims to transform the area into a place where residents can live among nature and actively participate in the preservation of it.

With the infrastructure being completely wooden, Fælledby enables nature to be integrated into the design, with housing facades that encourage songbirds and bats to nest. The project is made up of three mini villages, the centre of each will have a pond to support aquatic life, and gardens to attract butterflies and bees. Created as an eco-conscious solution to new building, the architecture firm is prioritising both human and environmental needs, with wayfinding that allows residents to quickly access green spaces.

As wellbeing becomes a holistic pursuit, it is spreading beyond mere exercise and into our built environment, streets and property. Read our Wellness Architecture market for more insights.

Colgate brushes up with recyclable, vegan toothpaste

UK – Colgate is launching Smile for Good, an eco-friendly, vegan toothpaste sold in a recyclable tube.

With toothpaste tubes notoriously difficult to recycle as they consist of plastic and aluminium, the brand has developed its Smile for Good tubes in the same plastic as the type used for milk containers.

Entering the market at £5.00 ($6.50, €5.90) for a 75ml tube, the vegan toothpaste is targeting conscious consumers at a time when 20bn packs of toothpaste are used each year, with discarded tubes contributing to the plastic pollution crisis.

Colgate-Palmolive president and CEO Noel Wallace says: ‘Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win.’

The business opportunity for Vegan Home living is growing as consumers seek animal-free, earth-friendly brands in line with plant-based living.

Colgate Smile For Good

Stat: Asian travellers embrace decelerated tourism

A recent report by Skyscanner reveals that slow travel is the most desirable type of travel among Asian consumers.

Those opting for more leisurely pursuits – away from scheduled tours and planned activities – are embracing the sensory experience of visiting a new place, such as trying more exotic foods. Among Asian travellers, the highest percentage drawn to slowing down while on holiday are South Koreans (31%), Hong Kongers (29%), Taiwanese (28%) and Japanese (27%). And many of those yearning for slowness are also after a bit of time alone – with the second most popular type of travel being solo travel.

As we uncover in Tourism Decelerated, travellers are increasingly exhausted by overcrowded, homogenised sights, resulting in a counter-movement of slow tourism.

Previous Daily Signals Articles
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN