Finland – Developed by interior architects at Fyra and commissioned by Finnish postal company Posti, Box symbolises the future of click-and-collect counters.
In a bid to uplift the usually dull aesthetic and functional design of parcel collection services, Box aims to make the collection process a more appealing part of retail logistics. The resulting space takes inspiration from boutique stores, with neon signage, private, curtained spaces to try purchases on, and a counter where customers can make returns or send their own packages. The space uses different colours to signify each service area, including spaces for unpacking and recycling.
Envisaged as an experiential space that goes further than traditional post rooms, Box employs staff to help with customer queries, has a lounge area and even features a Spotlight space where online retailers can present their latest products.
With an increasing number of customers opting to buy products online, brands are exploring new ways to connect with shoppers in physical spaces. Discover how this is taking shape in our Click and Connect microtrend.