Global – New platform Equal Lens is on a mission to promote women photographers in a bid to redress the gender imbalance in commercial photography.
Created by Jaki Jo Hannan, a producer at Adam&EveDDB, the platform is a response to the fact that women accounted for less than 25% of those represented on the books of 70 leading commercial photography agents.
It was launched with work by 100 women photographers across categories such as conceptual, fashion, humour, sport and technology. ‘We are calling for agencies to pledge to include women and men in every photographers list. We are encouraging clients and agencies to request and produce inclusive lists. And to make these lists easier, we are championing the work of women photographers on our website and beyond,’ reads a statement from Equal Lens.
In due course, the initiative will expand with mentoring programmes and portfolio reviews for female photographers. For more on the brands and individuals rewriting narratives around gender and career progression, explore our Female Futures vertical.