Signals

Las Vegas – The brand has launched the Impossible Burger 2.0, a new iteration of its established meat-free patty, marking the first time that a food company has showcased a creation at CES.

The burger's new recipe has been created around three key pillars: taste, nutrition and versatility. It contains as much bio-available iron and protein as a comparable serving of ground beef, with significantly less fat and no cholesterol. Pat Brown, founder and CEO, explained that the Impossible Burger 2.0 is not merely the result of tweaking the old recipe but 'marks a paradigm shift'. The burger is now being manufactured from soy protein rather than wheat protein, making it gluten-free.

Available to chefs across the US as a ground beef alternative, the product is not constrained to burger patties but can be made into various dishes ranging from meatballs and empanadas to dumplings and even ‘steak’ tartare. It will be made directly available to consumers later in 2019. In adherence to Impossible Food’s commitment to the environment, Brown also pointed out that the new recipe has been designed with a more sustainable supply chain.

A new generation of meat-mimicking products from companies such as Impossible Foods and Novameat are heralding a more versatile future for the food industry, demonstrating that plant-based alternatives can truly rival their meat counterparts.

Mexico – Design studio Futura has created a rebellious brand identity for the country’s first digital challenger bank.

Fondeadora is an ethical banking system that aims to democratise the hierarchical power structures that exist in the finance industry. It takes its name from the Mexican crowdfunding platform that inspired its founders to create the bank. They state that 30% of the creators using Fondeadora to raise money for their projects did not have a personal bank account.

‘Imagine how broken the financial system is so that someone who makes a successful crowdfunding campaign does not have a bank account,’ says co-founder Norman Müller. Taking the founder’s disruptive attitude as inspiration, Futura branded Fondeadora with black and pink graphics that are in stark contrast to the corporate identity of traditional banks.

The move towards a cashless society and the rise of digital-only banks is inspiring a new visual language among financial brands. For more, read our Fluid Capital design direction.

Announced on 18 December 2018, The Royal Statistical Society’s International Statistic of the Year is taken from a recent report on single-use plastic published by the UN. Estimates reveal that just over 90% of the 6.3bn metric tonnes of plastic produced in the past 60 years has either been incinerated (12%) or deposited in landfills, the ocean or elsewhere in the natural environment (79%).

‘It’s very concerning that such a large proportion of plastic waste has never been recycled,’ says Sir David Spiegelhalter, president of the RSS. ‘This statistic helps to show the scale of the challenge we all face.’

It was recently speculated that, if monetised, this amount of plastic waste could be worth up to £5.6 trillion ($7.2 trillion, €6.3 trillion). Turning the material into a form of currency was an idea championed by Plastic Bank, which encourages communities to collect plastic that has washed ashore in exchange for digital credits.