Signals

Girvan, Scotland – The brand has opened its new Gin Palace, which not only houses three brand new stills, but an R&D lab for its master distiller Lesley Gracie.

Since launching as a uniquely Scottish gin in 1999, Hendrick's has been met with a swathe of competitors, from Scotland and fields afar, all showcasing unique botanicals and processes. With the distillery, William Grant & Sons, the brand's parent company, looks to ensure that it can meet demand for its gin, which has become a £1.5bn business in the UK (source: WSTA).

The Gin Palace is not only a working distillery but also a living embodiment of the brand, with quirky details such as a stained glass ceiling above the tallest still, as well as Victoriana decor throughout. Although it will not be open to the public in the foreseeable future, VIPs and tradespeople will be invited to visit in order to understand the process behind Hendrick's, meet Gracie and engage in innovation workshops that explore the many flavours of gin.

Gracie, who created the original distinct cucumber and rose-flavoured Hendrick's, now has at her disposal a brand new laboratory where she can experiment with distillates and new flavours, working towards the brand's next iteration. It was these experiments that resulted in Hendrick's second launch, Obrium, a quininated gin that launched on-trade last year.

For more on Gracie’s approach to gin, look out for our upcoming interview with her, where she ruminates on the future of gin and why Hendrick's is so much more than its marketing.

China – The e-commerce giant is entering the commercial robotics sector with the launch of its Space Egg.

This 3ft-high machine is designed to ferry items around hotels akin to a robot concierge, using cameras and lasers to navigate its way from hotel kitchens to guests’ rooms. It will start work at a hotel in the Chinese city of Hangzhou this month.

According to Alibaba, the robot will ‘bridge the gap between guest needs and the response time that they expect’. The e-commerce brand is working on future variations, such as a robot for delivering medicines in hospitals.

The Space Egg isn’t the first robot created to work in hospitality. AURA, a room service bot employed in the M Social Hotel in Singapore, was one of a number of devices featured in our article exploring the use of robots in the travel experience.

According to PayPal Australia, m-commerce is booming on the continent, with three quarters of Australians shopping on their mobile phones. Furthermore, with subscription models increasingly popular among younger shoppers, these ‘set and forget’ services are paying off for businesses – 86% of businesses reported increases in revenue after implementing these models.

However, there is still an opportunity for brands looking to maintain a recurring revenue stream, as only one in 10 Australian businesses currently offer subscriptions.

Opting for a subscription pricing model can significantly drive revenue. For more ways to diversify pricing strategies, read our dedicated Market.