Global – The luxury hospitality brand has launched The Art of Gastronomy, a series of guest experiences centred around local culinary traditions.
To select an experience, guests must firstly outline their reasons for travel, for example cultural enrichment, adventure, wellness or celebration. They are then offered experiences in accordance with their destination, such as truffle hunting in Tuscany, oyster harvesting in Maryland and Cachaça tasting in Brazil. Through such experiences, Belmond aims to help high-end travellers discover more about the provenance of their food.
The market for culinary travel is already booming, with the University of Florida reporting that 39 million US travellers choose their destination based on the eating and drinking experiences on offer. As consumers increasingly want to enrich their trips with rare gastronomy, Belmond is catering to the Experience-collectors.