London – Pop-up marketplace, Appear Here is expanding its offering with a service dedicated to short-term retail.
The company, which initially offered easy access to renting temporary real estate, has recently launched Additions, a new service which makes it easier for retailers and brands to open pop-up stores. As a result of a collaboration with architecture firm, Found Associates, the service will offer a range of furniture designed specifically for short-term rentals. The collection features six core pieces which act as the foundation to a store – stackable shelves, hanging rails, cash desks, display plinths, mirrors and fitting rooms.
The service is representative of a new wave of companies that are taking their retail models and selling them to smaller retailers. For more, read our Storefront Salvation macro trend here.