US – Male grooming brand Dollar Shave Club has launched a new campaign that explores the honest shaving habits of men.
In contrast to traditional razor advertisements that feature young men with perfectly shaved faces, the brand has produced a short film featuring men’s more personal grooming practices, such as leg and pubic hair shaving. Building on Dollar Shave Club’s own research, which revealed that men are often embarrassed by their shaving rituals, the playful film aims to make men feel more comfortable with their routine.
Female shaving brand Billie recently launched a similar campaign, encouraging women to embrace their body hair by choosing to shave, style or grow it however they wish.
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