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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Micro Trends
Webtailing 3.0
A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...
Webpreneurs
:
Mag-tailing
:
Phy-gital
Macro Trends
Betapreneurs
A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...
Beta
:
Entrepreneurs
:
Business
Markets
Travel & Hospitality trends
In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.
UN World Tourism Organization
:
Euromonitor
:
Online Travel
Big Ideas
European teens favour traditional television and user-generated content
European teens favour traditional television and user-generated content
Youth
:
User Curator Generation
:
Usage
Big Ideas
Crowd-sourced fashion designs set new brand rules
Crowd-sourced fashion designs set new brand rules
Design Your Own
:
DYO
:
Nike ID
Big Ideas
New Zealand wines set to bolster UK market in 2010
New Zealand wines set to bolster UK market in 2010
New Zealand
:
Wine
:
Sweet Wines
Big Ideas
Japan’s youth get on their bikes
Japan’s youth get on their bikes
Japan
:
Tokyo
:
Bikes
Big Ideas
Tech and simplicity for beauty in 2010
Tech and simplicity for beauty in 2010
Maybelline
:
Lancôme
:
Rimmel
Big Ideas
European consumers prefer low-cost autos
European consumers prefer low-cost autos
Cars
:
Compact Cars
:
France
Big Ideas
Beauty sales driven by extreme looks
Beauty sales driven by extreme looks
Dark Makeup
:
Vampires
:
Makeup
Big Ideas
Vinyl sales booming in US, Australia, UK
Vinyl sales booming in US, Australia, UK
Vinyl
:
Music
:
Music Formats
Markets
Miami monumentalism
Miami – As the dust from the crash settles and the markets readjust and recover, the frivolity of 00s art and design has run its course.
Miami
:
Considered Consumption
:
The Art Newspaper
Big Ideas
Consumers increasingly switching to online video
Consumers increasingly switching to online video
Online Video
:
YouTube
:
France
Communities
Nu Trekkers
Seeking an outdoor escape from urban life, or simply re-engaging with the city through new activities, a new wave of hikers, walkers, bikers and ma...
Heritage
:
Trekking
:
Hobby
Big Ideas
China proves fertile ground for homegrown luxury brands
China proves fertile ground for homegrown luxury brands
China
:
Luxury
:
Made In China
Big Ideas
Consumers turning to crafted beers
Consumers turning to crafted beers
Beer
:
Craft Beer
:
Brewers' Association
Big Ideas
Younger consumers and Asian market to drive watch sales in 2010
Younger consumers and Asian market to drive watch sales in 2010
Paris
:
Watches
:
LVMH
Big Ideas
French foodies embrace fast, convenient food
French foodies embrace fast, convenient food
Fast Food
:
Convenient Food
:
France
Big Ideas
Mobile augmented reality set to provide revenues for brands
Mobile augmented reality set to provide revenues for brands
Augmented Reality
:
Mobile
:
Juniper Research
Big Ideas
Fine wines prove popular in Hong Kong auction houses
Fine wines prove popular in Hong Kong auction houses
Wine
:
Hong Kong
:
Auction
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