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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Alcohol marketers in Malaysia think beyond print
Alcohol marketers in Malaysia think beyond print
Malaysia
:
Kuala Lumpur
:
Muslims
Big Ideas
Young Italians design for a sustainable future
Young Italians design for a sustainable future
Milan
:
Samsung
:
Design Schools
Big Ideas
On their smartphones, beauty consumers click to make up
On their smartphones, beauty consumers click to make up
Ontario
:
Mobclix
:
Canada
Big Ideas
Indian luxury market to reach $15bn
Indian luxury market to reach $15bn
India
:
Luxury
:
AT Kearney
Big Ideas
Fast food nation grows in size
Fast food nation grows in size
Fast Food
:
Convenience Food
:
Subway
Micro Trends
Local social networking
Local social networking
Social Media
:
Apps
:
Community
Big Ideas
Chatty social networkers offer brands conversation openers
Chatty social networkers offer brands conversation openers
Online
:
Criticism
:
Cyberdisinhibition
Big Ideas
Denim gets tailor made
Denim gets tailor made
Milan
:
Denim
:
Jacob Cohën
Big Ideas
Social networkers promote themselves truthfully
Social networkers promote themselves truthfully
Germany
:
Social Networks
:
Facebook
Big Ideas
Voluntourism takes off
Voluntourism takes off
Volontourism
:
Tourism
:
Ritz-Carlton
Big Ideas
Media alcohol in India requires innovation
Media alcohol in India requires innovation
India
:
Alcohol
:
Kingfisher
Micro Trends
Virtually Real
Virtually Real
Avatars
:
Pixellated
:
Characters
Big Ideas
Luxury brands to embrace technology and social media
Luxury brands to embrace technology and social media
TechoLuxury
:
IHT Luxury
:
Suzy Menkes
Big Ideas
The mancession takes its toll
The mancession takes its toll
Recession
:
Employment
:
Re-Con Man
Big Ideas
Online retail beats offline for bargains
Online retail beats offline for bargains
OECD
:
Paris
:
E-commerce
Big Ideas
Green vineyards growing in number
Green vineyards growing in number
Wine
:
Conscientious Consumers
:
Green
Big Ideas
BRIC countries rescue luxury autos
BRIC countries rescue luxury autos
Frankfurt
:
BRICs
:
Luxury Cars
Big Ideas
Rent-a-dress service wins over women
Rent-a-dress service wins over women
Rent The Runway
:
Harvard Business School
:
New York
Big Ideas
Wealthy consumers connect with super-premium whiskies
Wealthy consumers connect with super-premium whiskies
Whiskey
:
Glenfiddich
:
Highland Park
Big Ideas
Cosmetic consumers choose high-end, boutique fragrances
Cosmetic consumers choose high-end, boutique fragrances
NPD Group
:
Fragrance
:
Diptyque
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