Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next
Coffee Shop Raves
Reading Raves
The Great Wealth Transfer
America’s New Age of Parenting
Beer purchasing predicts consumer types

Big Ideas

Beer purchasing predicts consumer types

Beer purchasing predicts consumer types
Beer : Craft Beer : Recycling
Premium meals at the ready

Big Ideas

Premium meals at the ready

Premium meals at the ready
Prepared Foods : Grocery : Whole Foods
In Japan, male consumers get girly

Big Ideas

In Japan, male consumers get girly

In Japan, male consumers get girly
Streetwear : Anti-career : Herbivore
Independent Japanese farmers strike out, sell direct

Big Ideas

Independent Japanese farmers strike out, sell direct

Independent Japanese farmers strike out, sell direct
Tokyo : Japan : Farming
Posh nosh popular again as consumers continue to dine in

Big Ideas

Posh nosh popular again as consumers continue to dine in

Posh nosh popular again as consumers continue to dine in
Waitrose : Tesco : Lidl
Touchscreen tech takes off

Big Ideas

Touchscreen tech takes off

Touchscreen tech takes off
Austin : Windows 7 : Touchscreen
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
Restaurants take up BSport & Leisure approach

Big Ideas

Restaurants take up BSport & Leisure approach

Restaurants take up BSport & Leisure approach
Missouri : Panera : Ruth's Hospitality
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Chinese turn on their LCD tvs

Big Ideas

Chinese turn on their LCD tvs

Chinese turn on their LCD tvs
Taiwan : China : DisplaySearch
Consumers increasingly watching online

Big Ideas

Consumers increasingly watching online

Consumers increasingly watching online
Forrester Research : Online Video : Streaming
Abandoned shopping carts follow customers online

Big Ideas

Abandoned shopping carts follow customers online

Abandoned shopping carts follow customers online
Tealeaf : E-commerce : Criteo
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
Female gaming continues to grow

Big Ideas

Female gaming continues to grow

Female gaming continues to grow
Tokyo : Japan : Video Games
New mall attractions keep the customers coming

Big Ideas

New mall attractions keep the customers coming

New mall attractions keep the customers coming
Shopping Malls : New York Times : NPD Group
New Millennials want Brandtocracies, not broadcasting, online

Big Ideas

New Millennials want Brandtocracies, not broadcasting, online

New Millennials want Brandtocracies, not broadcasting, online
YouthNet : Digital Natives : Internet
Bicycle sales riding high

Big Ideas

Bicycle sales riding high

Bicycle sales riding high
Bicycling : Cycle Show : Pashley
Chocolate gives consumers a break from tough times

Big Ideas

Chocolate gives consumers a break from tough times

Chocolate gives consumers a break from tough times
Chocolate : Mintel : Recession
Demand for scientific skincare boosts cosmeceuticals market

Big Ideas

Demand for scientific skincare boosts cosmeceuticals market

Demand for scientific skincare boosts cosmeceuticals market
Cosmeceuticals : Cosmetics : Science
Consumers increasingly playing on the go

Big Ideas

Consumers increasingly playing on the go

Consumers increasingly playing on the go
Japan : Video Games : Mobile Games
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