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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
E-commerce overtakes real-world retail with frugal Chinese
E-commerce overtakes real-world retail with frugal Chinese
China
:
E-commerce
:
IResearch
Big Ideas
Future of online retail is mobile
Future of online retail is mobile
Tommy Hilfiger
:
Iphone
:
Barnes & Noble
Big Ideas
Luxury brands head online in downturn
Luxury brands head online in downturn
NYU
:
Stern School Of Business
:
Online Luxury
Big Ideas
Boutique hotels fare well with seekers of authenticity
Boutique hotels fare well with seekers of authenticity
Boutique Hotel
:
Mr & Mrs Smith
:
Casa 32
Big Ideas
Brit shoppers fail to click and fill grocery baskets
Brit shoppers fail to click and fill grocery baskets
Mintel
:
Bricks-and-mortar
:
E-commerce
Big Ideas
Wealthy consumers remain frugal
Wealthy consumers remain frugal
Recession
:
Frugal
:
Discreet
Big Ideas
Lower-alcohol wines set to take off
Lower-alcohol wines set to take off
Wine
:
Low-alcohol
:
Wine Spirit And Trade Association
Big Ideas
Chinese golfers tee off
Chinese golfers tee off
China
:
Golf
:
Shenzhen
Big Ideas
Embracing responsibility, American consumers buy better
Embracing responsibility, American consumers buy better
Transparency
:
Responsibility
:
Time
Big Ideas
Consumers seek out artisanal beer
Consumers seek out artisanal beer
Belgium
:
Craft Beer
:
Artisanal
Big Ideas
Luxury takes off in Singapore
Luxury takes off in Singapore
Singapore
:
Luxury
:
Shopping Malls
Big Ideas
Social networks profit as young Chinese seek to impress peers
Social networks profit as young Chinese seek to impress peers
China
:
Social Networking
:
Qzone
Big Ideas
Blogvertising brings ad revenues
Blogvertising brings ad revenues
Blogs
:
Blogging
:
Advertising
Viewpoints
Bertrand Pellegrin : Retailing for the contemporary male
Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male.
Bertrand Pellegrin
:
Re-Con Man
:
New Millennial
Big Ideas
Japanese consumers seek frugality in torrid economy
Japanese consumers seek frugality in torrid economy
Japan
:
Recession
:
Walmart
Viewpoints
Blaise Bellville : Bridging the gap between brands and youth culture
Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture.
New Millennials
:
Blaise Bellville
:
Platform
Big Ideas
Beauty brands switch on to social media
Beauty brands switch on to social media
New York
:
Cosmetics
:
Social Media
Big Ideas
Discreet luxury discount sites grow online
Discreet luxury discount sites grow online
Rue La La
:
Vente-privee
:
EBay
Big Ideas
Tourists seek skills as well as suntans
Tourists seek skills as well as suntans
Education
:
Tourism
:
Language Learning
Big Ideas
Modern Muslims take a bite out of halal fast food
Modern Muslims take a bite out of halal fast food
France
:
Paris
:
Muslims
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