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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Chinese demand for luxury in London soars
Chinese demand for luxury in London soars
London
:
Russian
:
Gifting
Big Ideas
In Korea, men get moisturised and feminine
In Korea, men get moisturised and feminine
Seoul
:
Hera
:
Amorepacific
Big Ideas
Haycations on the rise
Haycations on the rise
Farming
:
Travel
:
Holidays
Micro Trends
Boxcars
Boxcars
Cars
:
Square
:
Cube
Big Ideas
Luxury cars size down for recession
Luxury cars size down for recession
Autodata
:
Cars
:
Compact Cars
Big Ideas
Extreme pogo bounces in popularity
Extreme pogo bounces in popularity
Pittsburgh
:
Pennsylvania
:
Extreme Sports
Big Ideas
High-end restaurants turn to takeaways
High-end restaurants turn to takeaways
Mintel
:
London
:
Takeaway
Viewpoints
Peter T. Kilborn : A new transient worker in a boundaryless world
Author Peter T. Kilborn talks about a new transient worker in a boundaryless world.
Peter T. Kilborn
:
Reloville
:
Relos
Big Ideas
Grey gadgetry, toddler tech and 3-D tv to change electronics market
Grey gadgetry, toddler tech and 3-D tv to change electronics market
Berlin
:
CES
:
3D Cinema
Big Ideas
Treetop hotels show Travel & Hospitalitylers the sky’s the limit
Treetop hotels show Travel & Hospitalitylers the sky’s the limit
Treehouse Hotels
:
South Africa
:
Curacao
Big Ideas
Health and malebeing
Health and malebeing
Men's Health
:
Heteropolitan
:
Zoo
Markets
Food Shopping Survey UK
As the recession bottoms out, UK consumers are rewriting the rules of their weekly shop; no-frills purchases and own-label brands are all making a ...
Food Shopping
:
Recession
:
Social Consumers
Big Ideas
Consumers driving auto sales in India
Consumers driving auto sales in India
India
:
New Delhi
:
Society Of Indian Automobile Manufacturers
Big Ideas
Budget Travel & Hospitalitylers swap homes, surf couches
Budget Travel & Hospitalitylers swap homes, surf couches
Budget Travel
:
Couchsurfing
:
Home Exchange
Big Ideas
Consumers gaining thirst for anti-energy drinks
Consumers gaining thirst for anti-energy drinks
Zeno
:
Anti-energy
:
Relaxation
Big Ideas
In Beirut, female consumers get their own taxis
In Beirut, female consumers get their own taxis
Beirut
:
Banet Taxi
:
Peugeot
Big Ideas
Consumers swap holidays for home improvement
Consumers swap holidays for home improvement
British Retail Consortium
:
KPMG
:
Home Improvement
Big Ideas
For New Millennials, comfort foods are eclectic affair
For New Millennials, comfort foods are eclectic affair
Comfort Food
:
Ethnic Food
:
Gourmet
Big Ideas
Health-conscious consumers log in to mobile phone apps
Health-conscious consumers log in to mobile phone apps
Apps
:
Exercise
:
Smartphones
Big Ideas
Computer screens want users to reach out and touch them
Computer screens want users to reach out and touch them
Austin
:
NPD
:
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