Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

Macro Trends

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Coffee Shop Raves

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Kidult Craze

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Matrescence

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Younger consumers seek traditional hospitality

Big Ideas

Younger consumers seek traditional hospitality

Younger consumers seek traditional hospitality

Traditional : St James : Savile Club

In organics, price is down and sales up with private labels

Big Ideas

In organics, price is down and sales up with private labels

In organics, price is down and sales up with private labels

Organic : Nielsen : Co-op

Sexual liberalism takes hold in Britain

Big Ideas

Sexual liberalism takes hold in Britain

Sexual liberalism takes hold in Britain

Shopping : Liberal : Sex Toys

Self-service hotels on the rise

Big Ideas

Self-service hotels on the rise

Self-service hotels on the rise

Hyatt Place : Kimber Modern : Starwood Hotels

Out of the bar and into the home for draught beer

Big Ideas

Out of the bar and into the home for draught beer

Out of the bar and into the home for draught beer

Draught Beer : Miller Lite : Coors Lite

Consumers gain taste for frozen food

Big Ideas

Consumers gain taste for frozen food

Consumers gain taste for frozen food

Frozen Food : TNS Worldpanel : Recession

Markets

Pharmafoods

On both sides of the Atlantic, health and wellbeing have become a major media focus. Consumers are being bombarded with conflicting messages, from ...

Pharmafoods : Superfoods : Nanofoods

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Big Ideas

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Mascara : Lipstick : Cosmetics

Speciality tea on the rise as consumers become cuppa connoisseurs

Big Ideas

Speciality tea on the rise as consumers become cuppa connoisseurs

Speciality tea on the rise as consumers become cuppa connoisseurs

Tea : Tetley : United Kingdom Tea Council

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Big Ideas

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Diageo : Cocktails : Ready-to-drink

For teenagers, streaming music rules over ownership

Big Ideas

For teenagers, streaming music rules over ownership

For teenagers, streaming music rules over ownership

Leading Question : Spotify : Imeem

New Millennials

Communities

New Millennials

Riotous youth who have grown up into righteous adults, the New Millennials are rewriting the rules about how they expect people, institutions and b...

Freelance : Recruitment : Neighborhood

The future of gardens

Markets

The future of gardens

A mirror of our home life, the garden is a space that reflects and exaggerates what we want from our homes. It is also the space where people’s beh...

Garden : Gardens : Husqvarna

Direct selling on the up in the downturn

Big Ideas

Direct selling on the up in the downturn

Direct selling on the up in the downturn

Direct Selling : Avon : Vie At Home

More than half of Bleisurite Britons work while on holiday

Big Ideas

More than half of Bleisurite Britons work while on holiday

More than half of Bleisurite Britons work while on holiday

Office : Always-on : Life

Micro Trends

New FemTech

Womenomics : Feminism : Intuition

Retailers trim down as consumers simplify shopping

Big Ideas

Retailers trim down as consumers simplify shopping

Retailers trim down as consumers simplify shopping

Food Marketing Institute : Wall Street Journal : Walmart

Green cars buck trend as auto industry suffers

Big Ideas

Green cars buck trend as auto industry suffers

Green cars buck trend as auto industry suffers

Hybrids : Cars : Auto

Consumers outside Europe dine out in the downturn

Big Ideas

Consumers outside Europe dine out in the downturn

Consumers outside Europe dine out in the downturn

Restaurant : Social : Home

Aston Martin teams up with Toyota to make luxury mini

Big Ideas

Aston Martin teams up with Toyota to make luxury mini

Aston Martin teams up with Toyota to make luxury mini

Toyota : Aston Martin : Mini Cars

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