Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity. 

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...

Smartphones : Apps : Iphone

Markets

Music 3.0

The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...

Music : Napster : Nielsen

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...

Online Luxury : Ledbury Research : Google

Big Ideas

Younger drinkers could help revive flagging wine industry

Wine : Mintel : Drinks Well

Big Ideas

Chinese jobseekers search for careers, Western faces

China : Careers : Faces

Big Ideas

With personal sommeliers, select few find life is wine and dandy

Sarment : Hong Kong : London

Design Directions

Playscapes

The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...

Fantatsy : Faction Marketing : Cartoon

Big Ideas

Online store sells essentials, conveniently

Madison : Wisconsin : Essentials

Big Ideas

Holiday bookers want more user-generated content online

Yahoo : Travel : Thomas Cook

Big Ideas

Consumers prefer a nostalgic dinner

Comfort Food : Sainsbury's : Asda

Big Ideas

UK consumers to explore Doorstop Destinations as summer scorcher hits

Travelodge : Glamping : Glamvanning

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Big Ideas

Consumers splashing out on top spirits at home

Spirits : Vodka : Wine

Big Ideas

Concierge services turn high-tech, mobile

Concierge : Malibu Beach Inn : Apps

Big Ideas

Motion-control and connective devices rule at E3 conference

E3 : Project Natal : Nintendo

Markets

Sport & Leisure and hospitality landscapes

Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...

Leisure : Hospitality : World Travel & Tourism Council

Big Ideas

Chinese car manufacturers attempt to drive luxury sales

China : Shanghai : Geely

Big Ideas

Wine drinkers take to the can-can

Wine : Can : Barokes

Big Ideas

Travel & Hospitality tweets

Twitter : Travel : JetBlue

Big Ideas

End of free: The reinvention of newspapers

Newspapers : Time Inc : Wall Street Journal

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