UK – How&How, a London-based branding agency, has partnered with Flyp to develop a new brand identity that offers a colourful take on real estate. Specialising in helping house sellers get the best valuation for their home, Flyp offers renovations, a Flyp quality seal and a network of agents that can help sellers achieve the best offer for their home.
The UK housing market remains traditional in its sales practices and is ripe for disruption; a concept like Flyp offers a more appealing angle for younger generations to help them successfully sell their properties – with the branding and UX to match. ‘Expressive licks of typography and a colour palette inspired by building materials blew an f-shaped hole through what conventional property brands look like,’ says a Flyp spokesperson.
Flyp’s unique model comes at a time when the heated UK housing market faces uncertainty and younger generations have been unable to take the first step on the housing ladder. The new branding positions it as a challenger model for traditional estate agents and targets younger sellers keen to optimise their assets.
Design has the power to change how a brand is perceived. Collaborate with emerging design agencies to sustain relevance with your consumer base