Sweden – Although at first glance Mo’cycle’s trousers look like regular jeans, once activated, the breakthrough garment can inflate like an airbag to protect the wearer in case of an accident.
Swedish company Mo’cycle is introducing the next frontier in safety for motorcycle riders. After four years in the making, the firm is launching airbag jeans that are capable of protecting the rider’s lower body parts and first vertebra of the spine in case of accidents and crashes.
According to the company, the trousers can absorb 10 times the impact energy compared to traditional pads thanks to an innovative material, Armalith. Stronger and lighter than steel, the single-layer fabric is water-repellent, breathable and abrasion-resistant, but looks, feels and stretches like regular denim, promising comfort and convenience. In addition, the airbag jeans are re-usable and, like regular jeans, they can be machine washed and repeatedly worn.
Look out for our upcoming microtrend tracking the rise of upgraded protective clothing, which not only enhances safety, but also boosts confidence and style.
Functional and protective gear that combines utility with convenience and style is a double whammy for consumers who want the benefits of highly technical garments and accessories without having to compromise on visual appeal