Scotland – Recognising the common distraction of digital devices during in-person social interactions, the brand has unveiled a whisky box that blocks phone signals for up to four smartphones. Glengoyne is positioning The Offline Edition as the ‘world’s first’ offline whisky, which it hopes will enable more meaningful, uninterrupted moments between friends and families.
The Offline Edition boxes will be installed in premium whisky bars around the world, while limited quantities will be available to purchase from the Glengoyne website. Through this product, Glengoyne empowers its customers to switch off in a literal sense, and enjoy moments of togetherness. ‘No matter where we are or how hard we try, there’s a temptation to check our phones, or be distracted by someone else’s screen lighting up at the table,’ says Barbara Turing, brand manager at Glengoyne. ‘It’s no surprise that time away from our tech has become one of the greatest luxuries of all.’
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Hospitality brands can take inspiration from this concept and similarly create products or services that promote in-person interactions and encourage digital disconnection