Berlin – For the second time, sustainable chemical company BASF has tasked the studio with creatively imagining future automotive colour trends.
Working with BASF’s Coatings Division, Foam Studio has established a visual concept around the fluidity of our social and technological realities. Acknowledging how the separation between the real and virtual realms is becoming less pronounced, the project explores the ‘merging of digital conditions and physical phenomena into a yet-to-be-defined space of its own’.
In order to visualise these abstract themes, the studio has created a global design toolkit for automotive brands, made up of various animations featuring architectural structures, organic textures and natural landscapes.
As we explored in our recent Design Direction Mirrored Realms, creative practitioners are defining a visual aesthetic that sits at the intersection of both the virtual and physical worlds.