Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...

Avant-garde : Masstige : Design

Big Ideas

Tee time for Turnberry’s South American tourists

Golf : Turnberry : Ayreshire

Big Ideas

Waitrose goes against the grain with BRIC wines

Wines : BRICs : Waitrose

Big Ideas

Twheel makes Twitter a more rounded experience

Helsinki : Twheel : Fluid Interaction

Markets

Beauty retail: counter culture

‘More premium services are being offered at the counter in the beauty retail sector as retailers explore new ways of enticing customers into stores...

Euromonitor : Shiseido : The Ginza

Big Ideas

Brands spot Chinese premium water opportunity

China : Evian : Kunlun Mountains

Big Ideas

Retailers branch out into booming Nigeria

Nigeria : Massmart : Spar

Markets

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.

Vietnam : Santai Spa : Hanoi

Big Ideas

Hilton welcomes Chinese with designer slippers

Hilton Hotels & Resorts : Vivienne Tam : Dragon

Big Ideas

Australian retailers set sights on m-commerce

M-commerce : Mobile : Smart Phones

Big Ideas

Transforming car set to hit the roads by 2013

Cars : Transforming : MIT Media Lab

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Big Ideas

Natural ingredients to drive US cosmetics market

Cosmetics : Chemicals : Sustainable

Big Ideas

LuluLemon opens dance class and shopping club

Sportswear : Ivviva : Lululemon

Big Ideas

Flexible battery ushers in new electronics era

Flexible : Film : Battery

Big Ideas

Urban agriculture takes root with Agri-Cube

Japan : Agri-cube : Daiwa House

Big Ideas

Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich

Louis Vuitton : Shanghai : Maison

Design Directions

Emblematic

As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...

Symbolism : Logo : Graphic Identities

Markets

The luxury matrix stage four : Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...

Responsible : Aware : Fendi

Big Ideas

Asian consumers invest heavily in private tuition

China : Tutoring : Shadow

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