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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
La Rinascente sees the light in emerging markets
La Rinascente sees the light in emerging markets
La Rinascente
:
Little Sun
:
Italy
Macro Trends
The Future of Soft Drinks: 10 trends
No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks
:
Soft Drinks
:
Non-alcoholic
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Millennials are the most influential generation
Millennials are the most influential generation
Generation
:
Edelman
:
Spending
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Design Directions
Neo-facture
‘Designers need, above all, to design new ways of doing things… redesigning relationships and creating the tools that allow them to do that in a ne...
New Industrial Revolution
:
Third Industrial Revolution
:
Open-source
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
Viewpoints
Alastair Kean : Omni-channel fast fashion
Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion.
Dalziel & Pow
:
Alastair Kean
:
Fast Fashion
Big Ideas
Pop-ups feature interactive and showroom concepts
Pop-ups feature interactive and showroom concepts
London
:
New York
:
Christmas
Big Ideas
US retailers change focus as dads hit the shops
US retailers change focus as dads hit the shops
Cone Communications
:
Fathers
:
Sears
Big Ideas
Pinterest board brings social-commerce to life
Pinterest board brings social-commerce to life
Pinterest
:
California
:
Westfield
Design Directions
The MiuMiu London
Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...
Heritage
:
Club
:
VIP
Big Ideas
Connected cars send brands back to the dashboard
Connected cars send brands back to the dashboard
Connected Car
:
Visiongain
:
Connectivity
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