Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Brands get local with new social tools

Big Ideas

Brands get local with new social tools

Brands get local with new social tools
Chatroulette : French Connection : Russia
Tesco launches couture range

Big Ideas

Tesco launches couture range

Tesco launches couture range
Tesco : High Street : Florence And Fred
Japanese consumers shun luxury goods

Big Ideas

Japanese consumers shun luxury goods

Japanese consumers shun luxury goods
Uniqlo : Private-label : Own-label
Most Nigerians plan to spend more

Big Ideas

Most Nigerians plan to spend more

Most Nigerians plan to spend more
Africa : Decorating : Property
UK theme parks thrive despite economic rollercoaster

Big Ideas

UK theme parks thrive despite economic rollercoaster

UK theme parks thrive despite economic rollercoaster
Theme Parks : Recession : Mintel
Boomers' household wealth falls by almost half

Big Ideas

Boomers' household wealth falls by almost half

Boomers’ household wealth falls by almost half
Value : Lost : Deals
Online reading platforms lead kids to books

Big Ideas

Online reading platforms lead kids to books

Online reading platforms lead kids to books
Books : E-books : Readeo
For four in five adults internet access a fundamental right

Big Ideas

For four in five adults internet access a fundamental right

For four in five adults internet access a fundamental right
Internet Access : BBC World Service : Rights
Beauty matters for post recession man

Big Ideas

Beauty matters for post recession man

Beauty matters for post recession man
L'Oréal : Anti-ageing : Male Cosmetics
Blogtailing

Micro Trends

Blogtailing

Blogtailing
Blogs : Websites : Editorial
Keds

Design Directions

Keds

Always knew you should be a designer but worried you’d never make money out of it? Thanks to an innovation from US shoe manufacturer Keds now you can.
Trainers : Crowd-sourced : Keds
Only a fifth of boomers use smartphones

Big Ideas

Only a fifth of boomers use smartphones

Only a fifth of boomers use smartphones
Internet : Smart-Phones : Mass
Puma leaps into Africa

Big Ideas

Puma leaps into Africa

Puma leaps into Africa
Puma : PUMAVision : Fifa World Cup
Business Travel & Hospitality to see recovery in coming year

Big Ideas

Business Travel & Hospitality to see recovery in coming year

Business Travel & Hospitality to see recovery in coming year
Business Travel : Ascend : British Airways
For Millennials, tech creates ties that bind

Big Ideas

For Millennials, tech creates ties that bind

For Millennials, tech creates ties that bind
Pew Research Center : Social Networks : Friendship
Online music services replacing music sales

Big Ideas

Online music services replacing music sales

Online music services replacing music sales
Spotify : Music Streaming : NPD
Magtailing

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.
Magazines : Brandzines : Content
Idiosyncratic prints and investment pieces for winter 2010

Big Ideas

Idiosyncratic prints and investment pieces for winter 2010

Idiosyncratic prints and investment pieces for winter 2010
London Fashion Week : Net-A-Porter : Peter Pilotto
Hotel experiments with frictionless service

Big Ideas

Hotel experiments with frictionless service

Hotel experiments with frictionless service
Service : Aloft Hotels : Starwood Hotel Group
African American spending power to increase by a third

Big Ideas

African American spending power to increase by a third

African American spending power to increase by a third
Tablets : PCs : Spending
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