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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
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What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Rental site lets users take bikes for a spin
Rental site lets users take bikes for a spin
Spinlister
:
Cycling
:
Collaborate
Big Ideas
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory
:
Media
:
Collaboration
Big Ideas
US web users find a place for geolocation apps
US web users find a place for geolocation apps
Gaming
:
Apps
:
Discounts
Big Ideas
Patagonia Media shows an uncommon thread
Patagonia Media shows an uncommon thread
Patagonia
:
We-Commerce
:
Common Threads Initiative
Big Ideas
eBay uses QR codes to get window shoppers giving
eBay uses QR codes to get window shoppers giving
Toys
:
EBay
:
QR
Big Ideas
Fashion brand likes new F-commerce initiative
Fashion brand likes new F-commerce initiative
Oscar De La Renta
:
Diane Von Furstenburg
:
Cartier
Big Ideas
Luxury online store is a gift for IHT readers
Luxury online store is a gift for IHT readers
Luxury
:
Christmas
:
Holiday
Big Ideas
Mobile game breeds Disney croc for the big pond
Mobile game breeds Disney croc for the big pond
Gaming
:
Disney
:
Social Media
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
App celebrates Starbucks, Santa and smartphones
App celebrates Starbucks, Santa and smartphones
Augmented Reality
:
Starbucks
:
Animation
Big Ideas
Online Media is more discreet at Kiosked
Online Media is more discreet at Kiosked
Advertising
:
E-commerce
:
Embedded
Big Ideas
Web to sparkle in battle for Christmas spend
Web to sparkle in battle for Christmas spend
E-commerce
:
Kelkoo
:
Centre For Retail Research
Big Ideas
American Apparel flea market lures Just Nots
American Apparel flea market lures Just Nots.
American Apparel
:
Flea Market
:
Vintage
Big Ideas
Sharing is a smoother experience on Facebook
Sharing is a smoother experience on Facebook
Sharing
:
Facebook
:
Frictionless
Big Ideas
Home entertainment retail in Sport & Leisurely shift
Home entertainment retail in Sport & Leisurely shift
Entertainment
:
DVDs
:
Gaming
Big Ideas
Virtual retail touches down in adidas store
Virtual retail touches down in adidas store
Adidas
:
Virtual
:
Technology
Big Ideas
Publishers target kids as Gen D goes app crazy
Publishers target kids as Gen D goes app crazy
Apps
:
Publishing
:
Entertainment
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